Latest News

Back to Latest News back

 

Jetts fitness ready to commence UK operations as part of European expansion

Jetts fitness ready to commence UK operations as part of European expansion
August 6, 2016

Australian 24/7 fitness franchise Jetts is preparing for a September launch of the brand in the United Kingdom and a subsequent roll out across Europe.

The result of several years of research and planning, the move did suffer a minor hiccup after the UK’s Brexit vote, with Jetts founder and Managing Director Brendon Levenson forced to consider whether the UK is the best location for Jetts' European headquarters,

With several staff already relocated to the UK, Levenson has had to consider the effect Brexit would have on their ability to move around Europe as Jetts continues to grow and expand around the continent.

Levenson explains "I think there was an immediate level of shock around it (but) our business is fairly simple and we don't see any major effects on what we're doing."

Founded in 2007, Jetts' first club was on the Gold Coast but it now has 277 clubs around the world, including the Netherlands, New Zealand and Thailand.

Commenting on expansion in the Netherlands, Jetts Chief Executive Martin Oliver explained “16% of the population in the Netherlands are members of a commercial gym compared to 13% in Australia, so the pool of potential customers is quite large.

"The Dutch industry is still dominated by older under-invested chains with a traditional fitness model of big clubs, lock-in contracts and limited opening hours, so we see a strong need for a very customer-centric offer.

"Our work in New Zealand has taught us what it takes to be successful in a new country, so we're applying a similar approach as we march into Europe. The product and value proposition has to be right, but the team on the ground is equally important."

Last month saw Jetts recognised as the only Australian fitness chain to achieve a five-star rating for overall customer satisfaction in an annual industry survey from consumer research and ratings company Canstar Blue.

25th July 2016 - SURVEY IDENTIFIES JETTS AS OFFERING HIGHEST LEVEL OF CUSTOMER SATISFACTION AMONG AUSTRALIAN GYMS

28th January 2016 - JETTS OPENS FIRST CLUB IN ASIA

7th January 2016 - JETTS FITNESS FOUNDER WARNS CONSUMERS NOT TO SIGN LOCK-IN CONTRACTS IN 2016

13th October 2014 - 24/7 NO LOCK-IN CONTRACT GYM PIONEERS ENTER EUROPEAN MARKET

16th September 2014 - JETTS ACKNOWLEDGES TOP ACHIEVERS AT ANNUAL AWARDS EVENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

SimplySwim

    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business