Latest News

Back to Latest News back


iiNet Joins With Women’s NBL

iiNet Joins With Women’s NBL
January 5, 2011

Basketball Australia has announced that iiNet, Australia's second largest DSL Internet service provider, has signed on as a major partner of the Women's National Basketball League for the remainder of the 2010/11 season as well as seasons 2011/12 and 2012/13.

iiNet began a long-term relationship with basketball in September last year when they signed on as the naming rights sponsor of the men's National Basketball League for three years.

The mutual success of that association laid the foundation for the new partnership announced today which is set to bolster the WNBL competition and further solidify iiNet's commitment to men's and womenâs basketball. It also highlights the reach and strength of basketball as a platform from which an innovative and rapidly expanding organisation is able to continue to grow their brand awareness.

Basketball Australia Chief Executive Larry Sengstock sees the partnership between iiNet and the WNBL as a perfect match between two organisations growing from strength to strength.

Sengstock explains "with iiNet having already signed on as the naming rights sponsor of the NBL, it's a positive result for the WNBL that, in expanding their reach, iiNet have sought further involvement with the sport by partnering with the premier women's basketball competition in Australia.

"iiNet is an organisation that is continuing to grow its brand and sees basketball as a great vehicle for that. Weâre certainly looking to work very hard with them to see that both the sport and iiNet reach their full potential."

Chief Sales and Marketing Officer of iiNet, Sam McDonagh, said the WNBL partnership was a natural progression of iiNet's commitment to grass roots basketball in Australia.

McDonagh explained "Basketball in Australia is on the up. Partnering with the NBL and now the WNBL demonstrates our support of the sport, its fans and the broader community.

"The WNBL is going from strength to strength and is the perfect avenue for us to showcase our brand and what we do (including our) awesome customer service and innovative products."

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues


The Pool Enclosure Company

Now TPEC Pool Enclosures - see

read more

Aquatics / Design / Recreation / Venues



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business