AusLeisure

Ezypay is highlighting how its new membership management software, iconnect360, is 'member centric', making a club member's joining process smooth and easy.

Ezypay Marketing Manager Simon Hall explains "we know, and the statics tell us that if someone walks into a fitness club that they are almost 75% of the way to joining.

"They have already overcome the fear of walking into your club, they still think they are not fit enough to join, they are scared that it's going to be hard work and painful and everyone in the gym looks like they know what they are doing, even though many of the members they see may be in their first week of membership!

"So, if we know this why do clubs make it so difficult to join?"

Hall cites lengthy contracts, duplicate form filling, physical activity readiness questionnaires (PARQs), joining fee discussions, term contracts, the upselling of Personal Training, overcoming buying objections and finding an empty booking time to get that initial consultation done as obstacles to membership.

He adds "when someone is making an emotional decision to join a fitness club, avoid introducing a financial barrier as it destroys all the hard work of the benefits sales process.

"I know most of this is required and we need to get our members to make a commitment financially as well as emotionally, but, there are a number of things that you can do to make the join process a lot more 'member centric'."

To make the process a smoother one, Hall highlights that "one thing Ezypay has developed in its new membership management software iconnect360 is having a 'member centric' philosophy to the development of its features.

"One of iconnect360's many features is the smooth and easy joining process for all members, using a paperless joining wizard where members can join in five easy steps"

The steps are:

1. Contact details only required once and auto checked for postcodes and mandatory spellings;
2. Selection of membership;
3. Account details - check for BSB and credit card type checks;
4. Agreeing to terms and conditions; and
5. Everything is stored against your members details and sent by email to your new member.

Hall adds "this new process ensures you don't inconvenience your member for too long over the joining process, you collect all the correct information the first time and never have to go back to collect additional information or incorrect account details - assuming all the information given is correct.

"Also everything is stored with your member's details and this will never be lost and will be available 'in the cloud' from any location making membership administration so much easier for both you and your member."

Hall concludes "having a member centric approach has meant that our software development will provide clubs with the most user friendly tool possible."

To find out more call 1300 762 726, E: hello@iconnect360.com, www.iconnect360.com

15th August 2012 - SEVEN BENEFITS OF A PAPERLESS MEMBERSHIP SYSTEM

20th April 2012 - EZYPAY ANNOUNCES APPOINTMENT AS AUSTRALIAN AND NEW ZEALAND DISTRIBUTOR FOR ICONNECT360

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.