Anti Wave Global
Anti Wave Global is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave Global is proud of its long and tested…
read moreA new report from IBTM World is presenting insights on the influence of artificial intelligence on the meetings and events industry, the growing importance of accessibility - from physical, to sensory and intellectual - and the economic outlook for businesses working in meetings and events
Released in conjunction with this year's IBTM World, taking place in the Spanish city of Barcelona from Tuesday 28th to Thursday 30th November, the IBTM World Trends Report 2024 also covers the global outlook from a geological position, investigating the move from an Atlantic to a Pacific economy, the complexities of the Middle East and Africa, and the powerhouse of the Asia-Pacific region.
At the same time, the report looks at the fortunes of vertical industries, from esports to pharmaceuticals, and how the dynamics of these industries are impacting their meetings and events spend.
Looking forward, Alistair Turner, Managing Director of Eight PR & Marketing, stated “it is no understatement to say that 2024 will be one of the most important years of the 21st century.
“The economic, political and ecological outlook of our planet is on a knife edge and the advent of AI can swing it in a number of ways. Our industry has a crucial say in these outcomes and this year’s report looks to understand what this role should be, and how we can act to create positive environments around the biggest conversations of our time.
“This report is at the same time scary, optimistic, insightful, and in-depth. We’ve once again benefited from over 60 sources and some of the great thinkers, both within and outside of our industry. The results are fascinating and I’m looking forward to trying to bring them to life at IBTM World 2023.”
The report also looks at the influence of ‘Generation Me’, examining hyper-personalisation, the role of accessibility, and issues around individual security, data, and agency in the creation of experiences, events and meetings.
IBTM World is an annual global event for the meetings, incentives, conferences, and events industry.
Click here to download the IBTM World Trends Report 2024.
Image courtesy of Business Events Australia.
29th November 2023 - Saudi Arabian capital of Riyadh secures rights to World Expo 2030
24th November 2023 - Business Events Industry calls for recognition from new New Zealand Government
16th November 2023 - WTM Global Report shows tourists favouring new experiences over sun loungers
13th November 2023 - Tourism and Events Queensland launch new campaign in China
8th November 2023 - Two additional industry leaders appointed to Australian Business Events Association Board of Directors
30th October 2023 - Australian Business Events Association Board Director elected to UFI Board
24th October 2023 - Dubai’s Emaar group cancels community events and festivities due to ‘the current global situation’
27th September 2023 - Global tourism grows to 84% of pre-pandemic levels
26th September 2023 - Northern Territory Major Events Company places sixth in global events top 100
20th September 2023 - Saudi Arabia hosts global Tourism leaders to celebrate World Tourism Day 2023
7th September 2023 - Visit Sunshine Coast showcases region’s Business Events assets to Brisbane buyers at Crocodile Hunter Lodge
31st August 2023 - Australian Business Events Association reveals nationwide leadership roles
7th August 2023 - Events promote Australia’s fast growing sports tech industry
14th December 2022 - HKCEC to welcome back international events and visitors with lifting of restrictions
10th September 2019 - Dubai’s Coca-Cola Arena becomes a significant venue on the global events circuit
16th March 2018 - Major international events in focus at SPORTELAsia 2018
27th April 2018 - Gold Coast Commonwealth Games reinforces Australia’s global events reputation
5th April 2016 - World Responsible Tourism Awards 2016 at WTM London kick off 20th year of ethical tourism
20th August 2015 - AIPC survey shows global growth in convention centre business
3rd September 2013 - Australia’s business events industry out in force at CIBTM China 2013
3rd August 2009 - AEG Ogden’s Geoff Donaghy re-elected to World Congress Body
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