AusLeisure

Almost five years after the potential of the Hypoxi concept of cellulite and fat burning treatments was recognised by Goodlife Health Clubs, 65 of the specialist studios are now operating in Australia.

Declining from a peak of 80 studios, there are now 27 in NSW, 13 in Queensland, 18 in Victoria, four in Western Australia and three in South Australia.

Nonetheless, operating in the competitive activity and weight loss space the brand continues to be popular, particularly among women.

The Hypoxi-method is a combination of low-impact exercise and vacuum and compression technology that targets the body’s weakest areas of circulation. It’s believed that the weaker the circulation, the harder it is to metabolise fat in those areas. For women, those areas are the common ‘problem’ zones of stomach, hips, bottom and thighs. By increasing blood circulation to the stubborn fat stores - done by using dual Hypoxi machines - it is claimed that fat burning can be increased in those stores.

A recent review by Vogue Australia advised “I saw extreme results in the first six sessions - in fact, I was so shocked because I had told my coach that I didn’t feel anything had shifted.

“But numbers don’t lie and I had lost over 20 centimetres overall.”

Now part of the media-shy Fitness and Lifestyle Group, Hypoxi studios can also be found in the USA, as well as in Germany (where the technology was created) was created and Belgium.

Speaking to US-based ClubSolutions, Alexis Farley, General Manager, Operations for Hypoxi, Goodlife and Go Health Clubs, explained Hypoxi’s competitive advantage.

Farley (pictured) advised “Hypoxi has unique, patented technology that has been delivering measurable results in targeted fat burning and cellulite reduction for 20 years.

“This proven technology allows clients to easily and naturally achieve more effective and targeted results than other offerings in either the beauty or fitness industry. Competitors are largely about working harder to achieve results - Hypoxi offers an easier way for everybody, regardless of age, fitness level, or body shape to reach weight loss and body shaping goals.”

With Hypoxi studios operating as independent studios and within larger clubs, Farley added “Hypoxi helps clubs convert under-utilised floor space into high ROI businesses, and assists clubs in attracting a slightly older, deconditioned or inactive client that is typically difficult to attract and retain.

“(It is) a simple business model to run and integrate, allowing clubs to leverage their existing rent/floor space, database, marketing activities and management structure.

“It creates a truly incremental, high-yield revenue stream that enhances the club offering for existing members, and gives the club broader appeal to external prospects.”

For more information on Hypoxi click here to view the Hypoxi Australia Pty Ltd entry in the Australasian Leisure Management Supplier Directory.

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