Latest News

Back to Latest News back

 

Growing appeal of Les Mills Grit for time-poor exercisers and micro-gym market

Growing appeal of Les Mills Grit for time-poor exercisers and micro-gym market
November 26, 2014

Since first being launched in 2012, Les Mills GRIT™ has become the fastest growing program for group exercise provider Les Mills, both regionally and globally.

Tapping into the micro-gym market trend and time-poor exercisers' demands for high-intensity interval training (HIIT), clubs and facilities all over Australia are finding opportunities to give their members the benefits of 30-minute long HIIT programming using GRIT Series in both small group and studio fitness.

Les Mills GRIT is a series of HIIT programs designed to transform participants' fitness levels with intense, 30-minute sessions.

• GRIT™ STRENGTH, launched in July 2012, combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. Using a weight bar, weight plates and a bench, this program blasts all major muscle groups.
• GRIT™ CARDIO, launched in March 2013, is designed to burn fat and rapidly improve athletic capability, combining high impact body weight exercises and using no equipment.
• GRIT™ PLYO, launched in June 2013, combines the principles of plyometrics and power agility training, utilisings an exercise bench to build a powerful, agile and athletic body.

In the USA, 24 Hour Fitness will be adding the program at more than 200 locations as of December while locally GRIT is now being run in 369 facilities across Australia.

The YMCA has introduced its new small group personal training program, the Les Mills Grit Series, at many of its facilities while Belgravia Leisure also operates the program at its managed centres.

Officially opened in January this year, the Belgravia-managed Splash Devonport Aquatic and Leisure Centre actively highlights GRIT in its promotional material while at the Windy Hill Fitness Centre in Essendon, GRIT STRENGTH and GRIT CARDIO were introduced in October.

Explaining the popularity of GRIT, Les Mills Vice President of Business Development, Randy Drake explains "GRIT helps time-starved people get in a great workout that rapidly improves athletic capability, burns fat and increases power and agility.

"Les Mills can confidently say we are advancing our mission to create a fitter planet."

17th September 2014 - NZREPS HIGHLIGHTS NEED FOR EXERCISERS TO ASK KEY QUESTIONS ABOUT HIGH INTENSITY TRAINING

10th April 2014 - LES MILLS ASIA PACIFIC ANNOUNCES TOP CLUBS AND TRAINERS

4th March 2014 - SUNBATHER SAVES DEVONPORT AQUATIC CENTRE $67,000 IN GAS HEATING COSTS

29th October 2013 - CONTRACT WINS FOR BELGRAVIA LEISURE

2nd October 2012 - LES MILLS SHOWS GRIT IN ENGAGING CLUB MEMBERS


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Chadson Engineering Pty Ltd

Australia’s leading manufacturer of horizontal and vertical media filters suited to all types of commercial pools, water playgrounds marine parks, aquaculture and zoos. They are an ideal…

read more

Aquatics / Technology / Waterparks

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Technology / Wellness

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business