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Murrindindi Shire Council is joining Mitchell and Mansfield Shire Councils to deliver the Great Victorian Rail Trail (GVRT) Strategic Development Plan, following endorsement at its 24th June meeting.

The Plan includes a 3-year action plan, which comprises 18 individual projects. One of the areas the Plan looks at is how local businesses that are associated with the GVRT are engaged, including those in the key trail towns of Yea, Molesworth, Alexandra and Yarck.

As Australia’s longest continuous rail trail, the 134 km GVRT follows the old railway line from Tallarook to Mansfield, with a spur line to Alexandra.

The GVRT is already an important tourism asset for the region, but the GVRT Strategic Development Plan aims to help the Rail Trail reach its full potential.

The Plan identifies actions and initiatives to help improve the Rail Trail experience for visitors and locals alike, foster engagement and collaboration for communities and local businesses, drive visitation and establish the GVRT as a signature tourism experience for the region.

Council’s Mayor Leigh Dunscombe said this is a fantastic opportunity to further improve the Rail Trail and bolster its role as a key tourism attraction for Murrindindi Shire and adds ‘just an hour’s drive from Melbourne, the Rail Trail is easily accessible, varied and unique. It offers a wonderful experience for locals and visitors alike to enjoy the great outdoors in our beautiful countryside, and explore the towns and villages along the way.

“There is a great opportunity to enhance and diversify the visitor experience on the Rail Trail, including the addition of accommodation and food and beverage options along the way.

‘We’re excited to work with alongside Mitchell and Mansfield Shire Councils to support this initiative and build visitation in our region. The Plan provides us with clear direction and actions, to help our Shire capitalise on opportunities for business and economic growth.”

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