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Golf Australia looks to reach female audience through Mamamia podcast

Golf Australia looks to reach female audience through Mamamia podcast
November 10, 2022

A new partnership with Mamamia sees Golf Australia come onboard as the series launch partner of the latest addition to Mamamia’s podcast network ‘Here If You Need’, a new show that covers all things women’s sport and lands today.

Here If You Need, hosted by Cate Campbell and Hayley Willis, will give listeners a breakdown on the week that was in women’s sport, all-access interviews with some of the biggest names in women’s sport (think: Minjee Lee, Lauren Jackson and Sam Kerr), and a cheat sheet to make sure they’re always prepped for pub trivia.

Tiffany Cherry, Head of Women and Girls Engagement at Golf Australia highlighted the importance of showcasing women and girls at centre stage.

Cherry shares “women and girls contribute so much to sport both in Australia and globally, and we’re long overdue championing them. Our partnership with Here if you Need is one way we are ensuring the stories of women and girls are shared to tell a more complete story of sport in Australia.

“Not traditionally known as a women’s sport, the tide is turning for golf in Australia, with more than 80% of our adult clinic participants being women. By partnering with a truly women-focussed organisation like Mamamia, we hope to connect with even more women who might want to get into the game, and encourage them to go play!"

The new show is coming to your favourite pod app 10th November with new episodes to follow every week. Loaded with insider guides and candid, informed chats about all women’s sport, Here If You Need is where women in sport come first. (Finally.)

Image; Minjee Lee Credit: Golf Australia

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8th February 2022 - Data from Golf Australia and AusPlay shows significant increase in golf participation

14th December 2021 - Golf Australia confirms mixed-gender Vic Open to resume in 2022

26th November 2021 - Golf Australia announces highest participation and membership rates for 50 years

9th June 2021 - PGA of Australia and Golf Australia develop new pathway for elite amateurs

13th May 2021 - Minjee Lee becomes first ‘graduate’ to help fund Golf Australia performance pathway

3rd December 2020 - Golf Australia adds inclusive events to its national schedule

24th July 2020 - 2019 Golf Australia Participation Report reveals increase in participation


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