Latest News

Back to Latest News back


Global consultants Deloitte share media and technology predictions

Global consultants Deloitte share media and technology predictions
March 16, 2021

The post-pandemic world has accelerated change in the sports, technology, media and telecommunications landscape, with telehealth, women’s sport and immersive technology set to be at the heart of changing consumption patterns.

Deloitte Australia’s latest Technology, Media & Telecommunications (TMT) Predictions report, highlights how worldwide trends in TMT may affect businesses and consumers worldwide, looking at how many of these trends are being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual, and cloud technologies.

Will Castles, Deloitte Australia Telco, Media & Entertainment leader, says the global pandemic has resulted in unprecedented technology acceleration that has fundamentally changed how we live and work, explaining “a range of enterprise and consumer technologies - from 5G to the cloud to virtual reality - will continue to offer opportunities to the worldwide business ecosystem.

“All of the trends this year were shaped to some extent by the global pandemic, accelerating change by years in some areas and throwing up some interesting curveballs in others, and creating significant new challenges and opportunities in 2021 and beyond.”

The main findings of the report included:

Ongoing rise of women’s sport: As broadcast deals commit to greater coverage of women’s games the report predicts a re-balancing of broadcast hours with women’s sport to account for up to 25% of total broadcast sporting hours by 2025, accounting for the vast majority of growth in total sports consumption and in new consumers of sport.

Paying more for sport: There is a dedicated group of loyal sports fans (approximately 20% of Australians) who would be comfortable paying more than $30 per month for sport content placing it as a premium compared to the competitive streaming market and existing sport content propositions.

The hyperquantified athlete: In the next 18 months, Deloitte Australia predicts that there will be an increased level of consolidation of athlete data platforms and associated services for Tier 1 sporting organisations as larger players look to broaden their capabilities and breadth of offerings in this market.

From virtual to reality: The consultants predict that Australia will be in line with global trends, with VR, AR and MR sales growing by 100% in 2021 over 2019 levels, as well as an increase in sales of software and services related to this technology.

Video visits go viral: The report predicts that Australia will exceed the global average for telehealth adoption with more than 10% of Australians regularly using telehealth services in 2021.

Cloud migration: The cloud market in Australia will continue to grow in 2021, doubling in size by 2025.

5G is not hazardous to health: In 2021, the proportion of Australians who believe there are health risks associated with 5G, or admit they don’t know about its effects, will fall below 20% (down from 34% in 2020).

Gaining an intelligent edge: The Australian market for intelligent edge will be around $A590 million and will be mainly driven by telcos and hyperscalers.

The next-generation radio access network: Deloitte predict that in the next three years the first live deployments of Open RAN in Australia will commence with 30% of these being from new MNO entrants.

Click here to read the Deloitte Technology, Media & Telecommunications (TMT) Predictions eport.

Image credit: Deloitte Australia.

Related Articles

26th February 2021 - International webinar sees industry experts outline role of technology in fitness’ future

17th February 2021 - myvenue point of sale technology backs COVIDSafe live music events

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

4th December 2020 - Ticketek looks to data and technology to drive future growth

19th November 2020 - Australia Sports Tech Conference set to be highpoint of virtual Sports Technology Week

25th October 2020 - Mindbody invests in technology to drive next phase of growth

16th October 2020 - GlobalData reveals contactless technology as top theme among hospitality industry influencer conversations

2nd October 2020 - ASM Global to develop US$60 million multi-purpose technology arena

8th February 2021 - Kia marks 20 years of Australian Open sponsorship with first of its kind experience for tennis fans

1st October 2020 - Sponsorship valuation experts Turnstile announces restructuring

23rd September 2020 - Qantas ends 30-year Rugby Australia sponsorship deal

2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

20th September 2019 - WTTC and Deloitte unveil initiative to ensure tourism success during the digital revolution

27th February 2019 - Deloitte Study reports ICC Sydney as outperforming its targets

29th July 2014 - Deloitte survey confirms rise in international visitors to Australia

14th April 2014 - Deloitte predicts significant growth for health and wellness industries

27th December 2012 - Deloitte: Travel, hospitality and leisure companies should be ‘optimistic’ about 2013

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more



METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security


ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business