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Gerard Lighting’s new GLG branding part of move to ‘reimagine lighting’

Gerard Lighting’s new GLG branding part of move to ‘reimagine lighting’
April 17, 2019

Gerard Lighting, Australia and New Zealand’s leading lighting company - responsible for brands including Pierlite, Sylvania, Austube and Inlite - has announced it will now be known as GLG.

The change encapsulates a move from being a product provider to an organisation with an innovative solutions-based approach. In operation for almost a century, GLG’s aim is to bring people seamless lighting experiences by combining worldwide expertise with local know-how.

The changes to the group company brand, will see the business brands elevated and go to market as ‘Pierlite’ and ‘Sylvania’ servicing the market’s indoor and outdoor lighting needs respectively, distributing their market-leading offerings across key segments including commercial, industrial, health, sport, retail and infrastructure.

GLG divisional companies include Inlite, Sylvania Connected Solutions, Austube, and Integrated. These companies and the New Zealand operation will continue trading as part of the comprehensive GLG solutions offering.

GLG Chief Executive Les Patterson explained “we might have a new group name, but we carry forward almost a century of experience with us and a portfolio of proven and trusted brands like Pierlite and Sylvania that our customers know and trust.”

The new brand comes with a new website, embodying a focus on intuitive ease and enhanced functionality.

The transformation has been demonstrated by the investment in Sylvania Connected Solutions, expansion of the GLG Innovation Centre, and upcoming launch of the new online configurator tool - GLG Composer.

Sylvania Connected Solutions breathes life into a city’s infrastructure resources. This business offers intelligent IoT devices, systems and technologies delivering high value solutions that address urban challenges, drive economic progress and improve liveability.

 The GLG Innovation Centre is the largest lighting lab and testing facility in the southern hemisphere, encompassing photometry; thermal and endurance chambers, IP chambers and more. This facility enables GLG to develop lighting solutions that not only meet but far exceed Australian Standards, to ensure the highest quality to customers.

A taste of what the industry can look forward to from leading-edge GLG is Composer. This service and product range will reimagine lighting for this generation. A digital configurator which enables Design-on-Demand with technical documentation, compliance, 3D models, pricing and codes available in moments of submitting product requirements. Product can then be delivered in a matter of weeks, not months.

Patterson adds “composer is like nothing else on the Australian lighting market.

“GLG is the only company with the scale and ability to provide such a unique Design-on-Demand system. This is just one example of how we are working to change our industry for the better, with greater flexibility and shorter leadtimes.”

Click here for further information on Gerard Lighting via their entry in the Australasian Leisure Management Supplier Directory.

Images show significant GLG installations. Courtesy of GLG.

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