Latest News

Back to Latest News back

 

Genesis franchises successful ‘Coaching Zone’ concept

Genesis franchises successful ‘Coaching Zone’ concept
May 3, 2018

Fitness operator Belgravia Health has announced that its popular Coaching Zone concept is now available as a franchise opportunity, allowing activity entrepreneurs to take advantage of the huge growth in High Intensity Interval Training with a tried and tested formula.

Over the past 18 months, the Coaching Zone training platform has been operational within many of Belgravia Health’s Genesis clubs, allowing members to choose from eight different small group workouts, each 45-minutes long and followed by a 15-minute coaching consult that is a valuable part of member retention.

The Coaching Zone has grown at a very fast rate since the concept first launched within Genesis clubs towards the end of 2016 and 29 clubs have now introduced the concept and are reporting strong uptake by members, predominantly females (73%) in their 30s (average age 34.3).

The Coaching Zone is integrated with the MYZONE heart rate monitoring system, which allows members to monitor their workout efforts both inside and outside the studio.

The model offers online nutrition support, social events and has highly marketable sessions including the ‘Afterburn’ workout, which allows members to continue to burn fat for over a day post-workout.

The new franchise offering allows the franchisee to run the Coaching Zone as a stand-alone studio with the backing of one of the longest standing names in the fitness industry

Belgravia Health Chief Executive Ian Jensen-Muir is acutely aware of how competitive the fitness industry is and sees that that the strength and experience of Belgravia Health allows franchisees to leverage support and simplify the daunting task of opening a new studio.

Jensen-Muir explains “we’re very excited to offer Coaching Zone as a stand-alone studio concept to those wanting to confidently take their first step, or the next step in their fitness career.

“With a growing market of high intensity group personal training studios, Coaching Zone provides a training solution for people looking for a non-intimidating and achievable training program with additional programming to accommodate them as their fitness levels grow.”

Support is provided for franchisees for payroll, accounts/accounting, billing, human resources, uniforms, group buying and marketing.

Each Coaching Zone requires a footprint of 200 to 250 metres² to operate (inclusive of amenities).

For more information email franchise@genesisfitness.com.au or go to www.coachingzone.com.au

10th March 2018 - GYMS AND FITNESS CENTRES AMONG AUSTRALIA’S MOST SUCCESSFUL FRANCHISE OPERATIONS

3rd February 2018 - BELGRAVIA FOUNDATION SET FOR INDUSTRY LAUNCH

29th December 2017 - BELGRAVIA LEISURE EXPANDS COACHING ZONE FRANCHISE 

17th November 2017 - NEW AUSPLAY FIGURES SHOW FOOTBALL LEADS SPORT PARTICIPATION RATES IN AUSTRALIA 

26th October 2017 - AQUATICS AND RECREATION DEEMED KEY WELLNESS CONTRIBUTOR BY BELGRAVIA HEALTH AND FITNESS AUSTRALIA

5th October 2017 - NEW BELGRAVIA FOUNDATION LOOKS TO ENHANCE WELLBEING OUTCOMES AMONG MARGINALISED COMMUNITIES 

18th September 2017 - GENESIS FITNESS REACHES 20 YEARS OF OPERATIONS 

31st August 2017 - GYMNASTICS AUSTRALIA IN GOOD SHAPE AS CHIEF EXECUTIVE RENDELL MOVES ON

16th August 2017 - GENESIS FITNESS MELTON’S SWIM SCHOOL WINS LIFE SAVING VICTORIA AWARD

2nd August 2017 - BELGRAVIA LEISURE’S ACCESS AND INCLUSION PROGRAM WINS NATIONAL INNOVATION AWARD

1st August 2017 - BELGRAVIA LEISURE ANNOUNCES AUSTRALASIAN FACILITY OF THE YEAR AWARD

23rd March 2017 - MASSIVE DECLINE IN AUSTRALIANS’ PARTICIPATION IN RUGBY, SQUASH AND TENPIN BOWLING

6th March 2017 - BELGRAVIA GROUP ACQUIRES COMMUNITY SPORTS CAMPS  

10th August 2016 - GENESIS FITNESS LAUNCHES THE COACHING ZONE AS ‘THE FUTURE FOR GROUP FITNESS’


Asking a small favour

We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business