Latest News

Back to Latest News back


Generational management change at Jamberoo Action Park

Generational management change at Jamberoo Action Park
November 7, 2012

With an $11.6 million expansion underway, Jamberoo Action Park's owners, the Eddy family are looking forward to an era of new management.

The Kangaroo Island development at NSW's largest waterpark and theme park will include Banjo's Billabong, the largest interactive water play area built in Australia, as well as the Funnel Web, the longest and biggest water ride in the world.

Jamberoo Action Park General Manager Dax Eddy explains "our family lives, eats and breathes theme parks and we have searched the planet for the most exciting and innovative water park technology available in the world.

"We have learnt that the addition of new rides and attractions sees increases in visitation between 20% to 40%, providing for a strong and secure trading cycle."

The expansion is another milestone in the 30 year transition of the Jamberoo site from a diary farm to a world-leading waterpark and will coincide with a generational change in the Eddy family's management of the attraction.

In addition to the expansion, a new era of management is underway with the founder of Jamberoo Action Park, Jim Eddy handing over the reins of the business to son, Dax.

Having grown up on the theme park and witnessed its development from dairy farm to leading waterpark, Dax has water rides running through his veins.

He explains, "the future continues to look bright for Jamberoo Action Park. However, we expect that we will have to continue to need to overcome the challenges presented by being a private, family-owned and operated business in an industry which is increasingly monopolised by corporatisation.

"We may be a family-owned, private company but as I take over the helm, I am determined to stay at the head of the theme park pack.

"Jamberoo Action Park has changed a great deal in 30 years. It is not a business where you can easily learn from your rivals as we are quite unique. But we take learnings from overseas and have invested heavily into strategic planning to build what is a state of the art theme park and successful business."

The Eddy family's 'Business of Fun'

1974 The Eddy family first purchased and used the land as a dairy farm. After several years, changes in regulations saw the end of this activity.
1980 The family converted the sloped land into a grass ski park. In the same year Jamberoo Action Park staged the Australian Grass Ski Titles.
1981 Jamberoo Action Park introduced the now famous toboggans as well as speed boats and two water slides. It was this era that cemented Jamberoo Action Park as being the prominent fun park in the Illawarra area.
1986 Jamberoo Action Park developed its first attempt at a Master Plan and included a goal to develop a theme park with a quality family experience, an effective marketing strategy, HR and internal training activity, finance forecasts and a risk matrix on factors such as bad weather and an increase in interest rates.
2000 Jamberoo Action Park developed a five year Master Plan designed to shape the future of the Park with five major attractions, including Outback Bay the largest wave pool in NSW.
2006 The management team visited a number of sites around the world and met with key manufacturers of water slide equipment with the purpose of designing a new Master Plan for the next 10 years.
2007 A 10 year Master Plan was developed to carry the expansion of the Park into the future using the most exciting and innovative technology available in the world.
2012 Following years of development planning and assessment, approval was granted in May to commence construction on stage 1 of the Master Plan, 'Kangaroo Island,' which is set to open in Summer 2012. This will contain the largest Interactive Water Play Area built in Australia as well as the Funnel Web, the longest and biggest water ride in the world.

For more information go to

Image: Jim Eddy (at front) with family members and friends at the opening of Jamberoo's first waterslide in 1981.

Related Articles

21st September 2012 - Jamberoo Action Park opens for 2012/13 season

2nd July 2012 - Waterpark expansion underway at Jamberoo Action Park

23rd November 2011 - App-solute first for Australia’s Theme Parks

21st September 2011 - Jamberoo Action Park unveils school holidays highlights

18th July 2011 - Jamberoo Action Park development gains conditional approval

9th February 2011 - Jamberoo takes the lead in abolishing waiting queues

29th October 2010 - AALARA and member attractions Seek Amendments to Meal Break Provisions

24th September 2010 - Jamberoo Action Park opens but expansion is in limbo

8th June 2009 - Jamberoo to submit Kangaroo Island development plans

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology



iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business