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Free webinar explains changes gyms need to make to enhance post-COVID sales

Free webinar explains changes gyms need to make to enhance post-COVID sales
February 3, 2021

Aiming to help fitness club owners and managers in attracting new members, business coach Steve Grant, the Director of Gym Hub, is presenting a free online workshop – ‘How to Grow Your Gym Memberships like a Rocket’.

Presented tomorrow (Thursday 4th February) from 1 to 2pm AEST via Zoom, the webinar will cover what Grant sees as the changes every gym needs to make to avoid losing sales after the Coronavirus pandemic.

Grant explains “when gyms closed around Australia in March last year, most of fitness industry pivoted into online training in an attempt to keep staff employed and remain in business.

“Despite COVID 19 restrictions easing in 2021, the fitness industry faces many challenges this year to recoup loss in members and lost revenue from 2020.

“However, while last year was quite tough for business’ cashflow, this first quarter of 2021 represents a rare growth opportunity for gyms who move fast to get lead flow pumping with fresh offers and to convert more sales into paying members.”

The webinar will cover:

• The two changes every gym needs to make to avoid losing sales 
• The three secrets to creating a $1 million fitness studio of your own.
• The problem with courses and agencies and why you are still not growing.
• Grant’s ‘Rocket’ marketing system to get consistent qualified lead flow, every single month

Commenting on the challenges facing fitness operators, Grant adds “it has become increasingly more difficult to attract new members to a fitness facility and convince them of the benefits of long-term training.

“The fitness industry has also experienced a labour shortage with many qualified instructors choosing to leave the industry for more consistent work in industries less unaffected by COVID-19.

“An additional challenge from January has been Apple’s introduction of strict privacy regulations with their iOS14 software update making it harder for gyms to re-target buyers with paid Facebook ads, leaving gyms mostly reliant on Facebook and Instagram for lead generation struggling to attract new enquiries.”

Click here for more information and to register for the How to Grow Your Gym Memberships like a Rocket’.

Related Articles

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

21st January 2021 - New research shows Barre classes to be world’s most-searched fitness class trend

4th January 2021 - Fitness Australia calls for Federal government to introduce national plan to improve physical activity rates

16th December 2020 - Survey finds online fitness no replacement for real life connection

10th December 2020 - OneMusic extends live-streaming licence for fitness

2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021

6th November 2020 - Australian gymgoers spend an average of $79 a month on memberships

24th September 2020 - Aquatic, fitness and sport facilities headed for membership crisis

15th June 2020 - Survey suggests Australian gyms facing massive membership decline

4th August 2019 - Gym memberships account for half of Australian fitness industry revenues

9th June 2019 - 85% of fitness club members feel ‘healthier’ for having a gym membership

1st June 2019 - IHRSA reports Health Club Membership to reach 230 million members by 2030

27th February 2018 - Fitness consultant Steve Grant shares key tips on closing gym membership sales

2nd February 2017 - Gym Hub’s Steve Grant shares six key reasons why fitness clubs fail

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