Fitstop doubles studio numbers in just two years
Just two years after its formation, Queensland-based functional training franchise, has more than doubled its franchise footprint.
The business, co-founded by Peter Hull and Richard Bell in Brisbane garage in 2017, is expected to accelerate its national growth by 300% after closing a $1.4 million funding round earlier this year, giving the business a pre-investment valuation of $10 million.
It has taken two years for Fitstop to open in 25 locations - primarily in greater Brisbane as well as three each on the Gold Coast and in Melbourne - and achieve an annual growth rate of over 300%, bringing in $8.5 million in total revenue over the period.
Hull (pictured above) attributes the fast growth to the relationship they have developed with their franchisees, telling Business News Australia “our focus has always been on fostering a strong support system for our franchise owners, so they feel educated and inspired; that's what makes the difference.
"We're like family, and it's our commitment to up-skilling, fitness development, mentoring and offering multiple touch points to lean on each other that enables our franchisees to drive their own growth. This then creates a better experience for our members."
As for the business model, Hull told My Business that it was developed “in contrast of the things I didn’t like about the franchise industry”.
“Franchising in general was seen as a business-in-a-box: a product sold, rather than a support network.
“So, when we set up the franchise, we steered away from that very impression and idea. We wanted to change and adapt that mould. This is our mindset and ethos.
“We thought about how we could bring some positives to life, some fresh blood into franchising and build a model completely based on how much support we can give, rather than how much we can get. It comes back to how the franchisee is supported by the franchisor.”
The Fitstop franchise began with 30 members and quickly grew to 200 in its first 18 months.
Co-founder Bell says with now over 3,000 individuals training at Fitstop's locations the group is now poised to open at least 100 locations by 2021.
"We are getting as many as 150 enquiries per month from people who want to own a Fitstop, however we are ruthless with ensuring the right people own a location and it's a tough application process as we grow.
"Our model is built on offering progression and it's a foundation that is unheard of in the fitness and franchising space."
"From the existing community, the training, through to the franchiser point of view, we're always looking at ways to progress our teams from the inside out and that's where we stand out in the market."
15th July 2019 - Fitstop expansion continues in Melbourne
29th April 2019 - Fitstop eyes Australia-wide franchise expansion
27th April 2018 - Fitstop gets backing from payment solutions provider
8th January 2019 - Investor named Chairman of expanding Fitstop Australia
24th April 2015 - OneFitStop launches upgraded fitness technology platform
10th May 2015 - Country town fitness franchise gets the blues
1st August 2019 - Asia-Pacific markets targeted by USA fitness franchises
31st October 2013 - ACCC to audit fitness franchises
12th October 2014 - 24/7 fitness trend shows no sign of slowing
24th September 2014 - 24/7 gyms increase to 26% of all gyms and fitness centres
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!