Latest News

Back to Latest News back

 

Fitstop doubles studio numbers in just two years

Fitstop doubles studio numbers in just two years
September 12, 2019

Just two years after its formation, Queensland-based functional training franchise, has more than doubled its franchise footprint.

The business, co-founded by Peter Hull and Richard Bell in Brisbane garage in 2017, is expected to accelerate its national growth by 300% after closing a $1.4 million funding round earlier this year, giving the business a pre-investment valuation of $10 million.

It has taken two years for Fitstop to open in 25 locations - primarily in greater Brisbane as well as three each on the Gold Coast and in Melbourne - and achieve an annual growth rate of over 300%, bringing in $8.5 million in total revenue over the period.

Hull (pictured above) attributes the fast growth to the relationship they have developed with their franchisees, telling Business News Australia “our focus has always been on fostering a strong support system for our franchise owners, so they feel educated and inspired; that's what makes the difference.

"We're like family, and it's our commitment to up-skilling, fitness development, mentoring and offering multiple touch points to lean on each other that enables our franchisees to drive their own growth. This then creates a better experience for our members."

As for the business model, Hull told My Business that it was developed “in contrast of the things I didn’t like about the franchise industry”.

“Franchising in general was seen as a business-in-a-box: a product sold, rather than a support network.

“So, when we set up the franchise, we steered away from that very impression and idea. We wanted to change and adapt that mould. This is our mindset and ethos.

“We thought about how we could bring some positives to life, some fresh blood into franchising and build a model completely based on how much support we can give, rather than how much we can get. It comes back to how the franchisee is supported by the franchisor.”

The Fitstop franchise began with 30 members and quickly grew to 200 in its first 18 months.

Co-founder Bell says with now over 3,000 individuals training at Fitstop's locations the group is now poised to open at least 100 locations by 2021.

"We are getting as many as 150 enquiries per month from people who want to own a Fitstop, however we are ruthless with ensuring the right people own a location and it's a tough application process as we grow.

"Our model is built on offering progression and it's a foundation that is unheard of in the fitness and franchising space."

"From the existing community, the training, through to the franchiser point of view, we're always looking at ways to progress our teams from the inside out and that's where we stand out in the market."

Related Articles

4th May 2019 - Fast growing Fitstop opens first functional training facility in Melbourne

15th July 2019 - Fitstop expansion continues in Melbourne

29th April 2019 - Fitstop eyes Australia-wide franchise expansion

27th April 2018 - Fitstop gets backing from payment solutions provider

8th January 2019 - Investor named Chairman of expanding Fitstop Australia

24th April 2015 - OneFitStop launches upgraded fitness technology platform

10th May 2015 - Country town fitness franchise gets the blues

1st August 2019 - Asia-Pacific markets targeted by USA fitness franchises

31st October 2013 - ACCC to audit fitness franchises

12th October 2014 - 24/7 fitness trend shows no sign of slowing

24th September 2014 - 24/7 gyms increase to 26% of all gyms and fitness centres

8th April 2018 - IBISWorld shows that 24/7 budget gyms have transformed Australian fitness


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business