Latest News

Back to Latest News back


Fitness First provides ACCC with ‘single price’ undertaking

Fitness First provides ACCC with ‘single price’ undertaking
August 26, 2010

Fitness First Australia has provided the Australian Competition and Consumer Commission (ACCC) with a court enforceable undertaking after concerns that Fitness First's 'Gold Coin to Join' promotion did not comply with the all inclusive pricing provisions of the Trade Practices Act 1974.

Fitness First's promotional flyers indicated the joining fee was a 'gold coin' and specified an administration fee payable on joining but failed to specify, in a prominent way and as a single figure, the single total price for the membership.

Section 53C of the Act requires that corporations must prominently specify a single price for their goods or services, including all taxes, duties, fees and other mandatory charges that are quantifiable at the time of making the representation. Where services are supplied under a contract that has periodic payments, such as gym memberships, corporations are able to specify the periodic component of the single price more prominently than the single price over the life of the contract.

During January and February 2010 Fitness First displayed posters at its clubs advertising its âGold Coin to Joinâ promotion. The ACCC considered that these posters did not comply with the law as they failed to state a total single price.

As part of the undertaking Fitness First has agreed to continue its FFit program for teenagers for six months until 30th November 2010 at an estimated cost of $225,000. FFit is a Fitness First initiative to address the obesity issue among school aged children.

Fitness First has also undertaken to publish a corrective notice on its website and in its Fitness First magazine, and will implement a trade practices law compliance program.

The ACCC has conducted a significant education program across various industries to explain the single price requirements.

ACCC Chairman Graeme Samuel explained "the component pricing laws have been in place for more than 12 months, businesses that do not comply with the requirement to prominently specify a single price for their goods or services risk enforcement action being taken against them by the ACCC."

For companies that do not comply with this requirement, the ACCC may take court action and seek civil penalties or issue an infringement notice.

Consumer Law gives the ACCC the ability to issue infringement notices in cases involving unconscionable conduct, some false or misleading conduct, pyramid selling and various product safety provisions. Penalties under Infringement notice provisions for false or misleading conduct are $6,600 for corporations and $1,320 for individuals.

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks


HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness



Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology



Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business