Latest News

Back to Latest News back

 

Ezypay survey highlights key trends in fitness

Ezypay survey highlights key trends in fitness
February 6, 2013

With the Australian and New Zealand Fitness Industry Survey set to start gathering data for its next edition, Ezypay has released findings on key industry trends in its 2013 Fitness Industry Survey.

Predicting that "2013 is set to be one of the biggest years ever in the fitness industry", the report states "technology is moving very quickly and there are options for both members and clubs never seen before."

Among key findings, the survey highlights:

Trend 1: Going Cashless

With consumers becoming increasingly accepting of mobile and cashless payments, the fitness industry is likely to see a rise in cashless payments increase in clubs.

With the latest credit cards including Visa payWave or MasterCard PayPass technology; with most club membership cards now including RFID chips; and smartphones including payment technology, consumers can swipe their card, chip or phone against a reader to pay for purchases and/or gain access to facilities.

Trend 2: Mobile Sales Tools

More businesses are investing in mobile sales tools, allowing their salespeople to close sales on the go. These tools might be iPhones or more likely iPads with larger screens. Sales people access the membership software through the app. They can look up member details or use the app to sign up a new member anywhere, anytime.

The iconnect360 membership management software offers a mobile sales app for iPhones and iPads.

Trend 3: Smart Phones Become Mobile Wallets

Mobile phones are becoming surrogate wallets and, as well as being used for cashless payments, are assimilating many of the the cards and bits of paper that people traditionally carry around in their wallets. Members often carry around membership cards, store cards, receipts and sometimes boarding passes, these cards and bits of paper - all of which can now be assimilated into smart phones.

Trend 4: 'Scan to buy' from offline media

With more businesses using QR codes on emails, advertising posters, bus stops as well as embedded RFID chips to transfer information quickly and conveniently, the fitness industry can also make use of this technology.

QR codes in a club might enable members to scan and dowland class timetables while an embedded RFID chip in a poster could advertise personal training packages.

Trend 5: Nanny Apps

Smartphone Apps that have been developed to allow users to look after their fitness and well-being, specifically developed to monitor exercise, health and diet.

For example, GymPact rewards users monetarily when they achieve exercise goals, and fines them when they fail.

Trend 6: Going Green

With the price and demand for power increasing, why not go green and harness the human energy used in spin classes, on treadmills and other equipment to generate power.

SportsArt Fitness' Green System cardio equipment and ECO-POWR treadmills harnesses the energy that exercisers generate and feeds it back into the power grid as useable power.

Click here to read the full findings on key industry trends.

Meanwhile, Ezypay is about to start collecting data for its next survey, and will this year be surveying members and club owners and managers in both Australia and New Zealand and will focus on personal training, bookings and communication channels.

To participate or to download previous surveys and reports go to www.ezypay.com/fitness-industry-survey

16th December 2011 - 7,500 RESPONSES TO AUS/NZ 2012 FITNESS SURVEY

13th October 2011 - MOBILE PHONE NUMBERS OPTIMISE CONNECTIONS WITH CUSTOMERS

2nd October 2011 - SMS GETS GREATER ‘CUT THROUGH’ THAN EMAILS

2th May 2011 - WILL PEOPLE JOIN A FITNESS CLUB ONLINE?


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business