AusLeisure

Leading event ticketing and marketing platform Eventfinda, has released new technology that creates allocated seating bubbles - thus helping event organisers and venues comply with government capacity restrictions and safety guidelines.

The new functionality will help event organisers and venues to manage what was previously the slow and manual process of ensuring the correct physical distancing between their ticketholders.

Eventfinda Head of Ticketing, Anna Magdalinos explains “we’ve created this new functionality to help event organisers and venues maintain compliance and safety while providing an excellent customer experience for their ticketholders.”

Allocated Seating Bubbles are available now to anyone ticketing their events with Eventfinda - providing ticketholders with the freedom to choose their seats via a seating map that automatically blocks out the seats surrounding their booking.

This function replaces the time-consuming need for manual seat holds, General Admission sales and manual seat allocation at the venue on event day.

Eventfinda’s dedicated account managers are also available to configure each event with the required seating gap to allow for physical distancing. Clients can simply specify a one or two-seat gap and the Eventfinda team will make their new seating map live and ready for on sale within minutes.

Operating in New Zealand for over 15 years, this addition to Eventfinda’s ticketing system aims to help the events community and consumers feel safe and remove some of the stress that changing rules and regulations can bring to the industry.

Eventfinda Chief Executive, James McGlinn added “this innovation is a necessity of our times.

“We always strive to help our clients deliver what they need as a business and for their ticketholders - in this case, it was the assurance of safety and compliance with government regulations.”

Eventfinda is now New Zealand’s largest independent ticketing company and the dominant event and live entertainment marketing platform.

Issues surrounding COVID in New Zealand has seen the cancellation in recent weeks of Bay Dreams 2022, a two-date music festival in two cities on the North Island, due to problems surrounding quarantining and international travel for acts.

The organisers released a statement which advised “as it stands … quarantine spaces are extremely difficult to obtain. A queue of 30,000+ people are trying to gain access to a few thousand rooms.

“This results in a lot of uncertainty around which international artists will be able to enter NZ this summer.”

Bay Dreams was supposed to happen 3rd January in Nelson with a capacity of 13,000 while an event in Tauranga was due to take place on 6th January, with a predicted 30,000 people attending.

Click here to contact Eventfinda via their entry in the Australasian Leisure Management Supplier Directory.

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