AusLeisure

Since introducing its latest product, VenueOps, into the market in April last year, Eventbooking has seen the technology introduced in almost 100 venues around the world, including the currently under construction Christchurch Centre, Dubai Arena and the Texas Rangers’ new Globe Life Field stadium in Arlington, USA.

The culmination of three years of development to create a tool for all types of venues that not only had all the functionality a modern venue needs, but is also easy to use and implement, VenueOps’ success is in addition to more than 800 venues already using Eventbooking’s other application, EB Classic.

Commenting on the latest achievements from the long time provider of software to the venue industry, Steve Mackenzie, President of Eventbooking explains “having been involved in pioneering event technology for the past 25 years, I have never bene more excited about how the market has been reacting to VenueOps over the past 12 months or so.

“It was clear based on our research and feedback from venues around the world that people were desperate for a full-featured but simple to use product, rather than having to accept the older, more established products in the market.

“I liken it back to the 80s when the saying ‘no-one got fired for buying IBM’ was the conservative rule many companies lived by, taking the safe approach but at the same time not innovating because of this.

“Every industry relies on the early adopters, the visionaries to see that the future can be different. I applaud the venues that have had - and continue to have - the foresight to break the mold and say “the status quo isn’t good enough, we want our technology to allow us to innovate, not to constrain our business practices.”

Mackenzie cites the Sacramento Convention Center, in California, USA - having been on their previous venue management software for over 20 years, who decided to make the leap and adopt VenueOps, advising “the Contract Manager started using VenueOps and her immediate reaction was that she ‘must have missed something’ because the process in VenueOps took five minutes versus one hour in her previous system.

“When she realised she hadn’t missed anything, simply the process was that much easier, she was over the moon with the time she would now have to focus on other tasks.”

Mackenzie also described the business model was an entirely new one for the industry, based on feedback from many venues around the world, adding “people don’t want to be penalized financially by having to pay additional money for adding users to a system, or every time they get a new employee or have a question, so we made VenueOps an unlimited users, unlimited training, unlimited support model.

“So much simpler and ultimately far less expensive than what venues have become accustomed to.”

Click here to contact EventBooking via their entry in the Australasian Leisure Management Supplier Directory.

Images: Sacramento Convention Center (top) and EventBooking's Road to VenueConnect 2017 promotional event (below).

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