Latest News

Back to Latest News back

 

Dreamworld launches marketing campaign for new horror attraction

Dreamworld launches marketing campaign for new horror attraction
August 26, 2013

Set to embrace the growing horror entertainment trend with the launch of a new attraction on Friday 13th September, Gold Coast theme park Dreamworld has released a narrative-driven marketing campaign, 'Join the Evilution'.

Produced by Emmy and BAFTA award winning digital creative company, Hoodlum, 'Join the Evilution' is phase one of a three-tiered campaign.

Building from a rich and complex story world created for the attraction by world renowned 'Scare Master' Lynton V Harris of Sudden Impact Entertainment, Hoodlum have created an interactive Facebook connect video that places the audience at the heart of the story.

Introducing the campaign, Dreamworld General Manager Marketing & Sales Kathryn Valk explains "our 'Happiness' rebrand has been incredibly successful and we wanted to find a way to interpret the depth of this new attraction without dulling down its sinister appeal.

"Through this campaign we are hoping to directly communicate with a very targeted audience."

Hoodlum Chief Operating Officer Nathan Mayfield adds "all of the messaging employed during the social rollout will be heavily focused on placing the audience at the centre of the story. The user will feature in key scenes throughout the Facebook connect video.

"We have also carefully crafted our user journey to capitalise on this personalisation to successfully migrate audiences to target platforms once the video experience is complete."

The new attraction will be New York-based Harris' first new attraction in Australia since 2011.

The 'Join the Evilution' Facebook campaign can be viewed at www.kevilhill.dreamworld.com.au/

12th June 2013 - GAMING ATTRACTIONS ANTICIPATE ‘ZOMBIE’ TREND

3rd October 2011 - MOVIE WORLD LAUNCHES FRIGHT NIGHT EVENTS

30th April 2009 - DREAMWORLD LAUNCHES THEMED LASER TAG ARENA

13th November 2008 - PRISON BREAK AT ADVENTURE WORLD

5th September 2008 - DOUBLE PREMIERE AT DREAMWORLD 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including True Fitness, Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of…

read more

Fitness / Recreation / Technology / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business