AusLeisure

Delegate registrations have opened for Australia’s most influential golf business event, Golf Business Forum 2016.

With a focus on facilities serving the public-access golfer, the Golf Business Forum will featuring leading industry participants and content-specialists from inside and outside the golf industry addressing key issues facing the golf  businesses.

The current speaker line-up represents an exciting cross-section of specialists and leaders with attention focussed on both the big drivers of golf participation and golf facility operational performance, along with a key focus on the golf customer: driving engagement and loyalty through creating memorable experiences.

The Forum is also undertaking a bespoke research project exploring the drivers of golfer loyalty, in conjunction with Adam Posner, founder and Chief Executibve of Directivity.

Posner has been a data-driven direct marketer for 23 years, has undertaken key research for significant brands and industries into customer loyalty. Adam will present key findings from the research project and will share his tips for establishing profitable loyalty programs. Learn what has worked for the big loyalty schemes, and take home practical ideas on what you can do at your facility.

Key elements of  Golf Business Forum 2016
New operating technologies, best practice retail strategies and tips on driving revenue growth from the best in the business. Learn from case studies with from industry benchmark facilities including Wembley Golf course (Perth), Yarra Bend Golf (Melbourne), Moore Park Golf (Sydney) and Parkwood International (Gold Coast). 

Building and leveraging customer relationships – discover what drives golfer loyalty and customer engagement, and hear from experts in golf and sport on how to create customer experiences that directly translate to repeat visitation and bottom line returns.

For local government executives with golf facilities in their portfolio, the Forum will advise how to work more effectively with operational managers, whether employed by the council or under contract.

Hear from industry leaders on trends driving sport and recreation participation and golf participation, see how a long term vision coupled with an investment strategy can lead to sustained financial returns.

The future of golf  - critical insights, international perspectives and sport participation trends from the USA and Europe with keynote speakers from both markets.

In addition, industry leaders from Golf Australia, the PGA of Australia, the Australian Sports Commission and Repucom have valuable intelligence to offer all in the golf industry.

The event is an important chance to get together socially as well, to make the connections that other sectors of the golf industry already enjoy.

Click here to view event details in the Australasian Leisure Management industry Calendar.

22nd December 2015 - NEW EVENT TO ADDRESS THE BUSINESS OF GOLF 

21st December 2015 - REPUCOM WORLD GOLF REPORT HIGHLIGHTS PARTICIPATION CHALLENGES AND INTERNATIONAL GROWTH

15th September 2015 - GREG NORMAN TO HEADLINE AUSTRALIA’S INAUGURAL GOLF AWARD NIGHT ON THE GOLD COAST

8th August 2015 - GOLF BODIES REPORT RISE IN AUSTRALIAN PARTICIPATION

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