Latest News

Back to Latest News back

 

Cricket Australia partners with Partnerbrite to launch ad tech platform CrowdCatch

Cricket Australia partners with Partnerbrite to launch ad tech platform CrowdCatch
June 6, 2025

Cricket Australia has partnered with global technology company Partnerbrite to launch CrowdCatch - a next-gen ad tech platform aimed at transforming digital fan engagement.

CrowdCatch allows Cricket Australia’s commercial partners to tap into engaged audiences and seamlessly activate campaigns across top-performing digital channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn.  

Partnerbrite was born out of the need to bridge the gap between traditional sponsorships and the new digital world. Headquartered in London and with offices in Melbourne and New York, the Partnerbrite platform is focused on bringing sponsorships into the real-world of marketing and gives brands the power to connect with millions of fans directly.   

Partnerbrite’s industry-leading platform empowers some of the world’s biggest names in sports - including Tottenham Hotspur, Everton Football Club, AEG, Williams F1 and the San Francisco 49ers. 

CrowdCatch has been developed to provide cricket’s partners with more targeted and data-driven marketing for their brands while maintaining fan data privacy and consent. The platform supports both new and long-standing partnerships, offering brands an agile service to connect with passionate cricket audiences.  

Ed Sanders, Cricket Australia Chief Commercial Officer notes “we are proud to work with Partnerbrite to launch the CrowdCatch platform, which will help us transform the way we engage with partners and allow us to work closely with them on reaching their key audience objectives.  

 “The launch of the platform comes at a time of unprecedented digital momentum for the sport, following the standout success across recent marquee series including the record-breaking Women’s Ashes and Border-Gavaskar Trophy.”  

Seb Lear, Partnerbrite Commercial Director APAC added “we're incredibly excited to partner with Cricket Australia to bring CrowdCatch to life. Cricket Australia have always been innovators in digital engagement, and this platform is a further advancement by enabling partners of Cricket to leverage CA’s rich 1st party audiences to run measurable full funnel marketing campaigns. It’s why Partnerbrite was established, and we believe it’s a game-changer for sports marketing.”  

More information on Partnerbrite 

Image. MCG. Credit: Cricket Australia

Related Articles

2nd April 2025 - Allianz Australia partners with Football Australia to launch new digital fan platform

18th January 2024 - AFL launches new digital fan engagement platform

20th November 2022 - FIFA announces new Digital Fan Experience platform for Qatar 2022 World Cup

23rd August 2020 - FFA advises of record digital fan engagement for 2019/20 A-League

7th July 2020 - Microsoft partners with ONE Championship to deliver new digital fan engagement experiences


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Aussie Strength

Commercial gym equipment supplier Aussie Strength was wound up at the end of 2022.    .aussie p { padding:20px; }

read more

Fitness / Technology / Wellness

 
 

Links Modular Solutions

Links Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.

read more

Access / Billing / Finance / Fitness / Technology

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business