Latest News

Back to Latest News back

 

Channel 9 and Tennis Australia agree five year tournament broadcast deal

Channel 9 and Tennis Australia agree five year tournament broadcast deal
March 29, 2018

The Australian Open will be broadcast by Channel 9 from 2020 after the agreement of a landmark $300 million rights deal between Tennis Australia and the network.

The five-year deal, which will see the entire summer of Australian tennis relocate from Channel 7 to the Nine Network, was announced today at Melbourne Park today by Tennis Australia President Jayne Hrdlicka and Nine Network Chief Executive Hugh Marks.

In a statement, Nine advised “the new tennis rights agreement, worth $60 million per annum, will give Nine an unparalleled launch platform for the television ratings year, which commences straight after the Australian Open.

"The Australian open is consistently among the most watched programs of the year. Last year's men's final was the second most watched program of 2017, with a national average audience of 3.64 million.

“This year’s men’s final secured a national average audience of 2.369 million and is currently ranked as the number one sports program and the third most watched program on Australian television so far in 2018.”

The deal, which will run from 2020 to 2024 is the biggest in the history of Tennis Australia. It is more than double with Channel 7 which, including exclusive digital rights, is worth $35 million a year.

Announcing the deal, Hrdlicka advised “we look forward to working with the Nine Network team to grow our audience, meet changing viewer habits and bring the full AO experience to life.

“This partnership represents a strong strategic alignment between our organisations.”

Tennis Australia Chief Executive Craig Tiley expanded, stating “this is a landmark deal for Tennis Australia and we are very excited to partner with the Nine Network for the next five years.

"Four years ago we brought the host broadcast for the Australian Open and all our other events in-house and this success has allowed us to unlock even more value in our domestic media rights.

"Our objective going into this process was a growth plan for exposure across the key planks of both tennis and non-tennis content, and the Nine offer best met these requirements. Nine's commitment to additional tennis programming year-round was also aligned to our strategy.

"There are components within this new agreement which we believe will help us further grow our events and the sport of tennis."

The five-year deal gives the Nine Network the domestic broadcast rights for the Australian Open, Australian Open Series, Davis Cup, Fed Cup and other special events. It also includes rights for broadcast, streaming, mobile, digital and social platforms.

A thorough process was undertaken leading to the signing of the agreement with the Nine Network. After the expiration of the four-month exclusive negotiation period with the incumbent Seven Network, Tennis Australia started negotiations with other broadcasters.

Nine’s acquisition of the Australian Open means it will have committed a sizeable amount of its sports budget and summer schedule that would otherwise have been expected to be sent on the broadcast rights for Australian cricket.

Nine, Seven and Channel 10 have been chasing the rights for the entire package of Australian cricket, made up of test matches, one-day internationals, international Twenty20’s and the Big Bash League.

The Australian reported earlier this week Cricket Australia is hoping to secure a broadcast deal worth up to $200 million per year - giving the game a $1 billion broadcast deal from 2019-2023.

However, in the wake of the ball tampering scandal in South Africa, broadcasters may be less inclined to pay what Cricket Australia has been expecting while traditional Test cricket broadcaster Nine may have less room in its schedules.

The 2019 Open at Melbourne Park will be the end of Channel 7’s 40-year broadcast of the event. 

Images: Nine Network Chief Executive Hugh Marks and Tennis Australia President Jayne Hrdlicka make today's landmakr announcement (top and below) and Craig Tiley (middle).

27th March 2018 - AWKWARD CHOICES FOR CRICKET AUSTRALIA IN WAKE OF BALL TAMPERING SCANDAL

25th March 2018 - AUSTRALIAN CRICKET IN TURMOIL OVER BALL-TAMPERING SCANDAL

2nd February 2018 - AUSTRALIAN OPEN THE NATION’S MOST POPULAR SPORTING EVENT

18th January 2018 - MELBOURNE PARK VENUES MUST BE DESIGNED TO COPE WITH AUSTRALIAN OPEN HEAT 

8th January 2018 - REVAMPED MELBOURNE PARK READY FOR 2018 AUSTRALIAN OPEN 

7th December 2017 - HISENSE ARENA TO HOST AUSTRALIAN OPEN AND NATIONAL BASKETBALL LEAGUE COMPETITION ON THE SAME DAY 

10th November 2017 - AUSTRALIAN OPEN NAMED BEST INTERNATIONAL SPORTING EVENT AT 2017 SPIA ASIA AWARDS 

31st October 2017 - ANZ TENNIS HOT SHOTS NUMBERS HIT ALL-TIME HIGH 

8th August 2017 - AUSTRALIAN OPEN INVESTS IN COMMUNITY TENNIS 

23rd April 2017 - STAGE THREE MELBOURNE PARK REDEVELOPMENT TO INCLUDE NEW 5000-SEAT TENNIS ARENA 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business