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CERM PI release latest operational management benchmarks for aquatic, recreation and sport centres
Australia's larger indoor aquatic centres attract an average of 829,262 visits a year according to just released CERM PI® operational management benchmarks.
Based on data from 321 aquatic centres and 100 'dry' centres collected over the last three financial years, CERM PI's benchmarks show that the median total visits to aquatic, recreation and sport centre range from 12,879 visits a year for smaller outdoor pools under 1,500 metre² in size to 829,262 visits a year for the larger centres (6,000 metre² and over) that have indoor pools but no outdoor pools.
The just released 2012-14 CERM PI® operational management benchmarks for Australian public aquatic, recreation and sport centre present data from three groupings of dry centres and nine aquatic centre groupings - allowing for more appropriate comparisons of centres based on size.
Of the 321 aquatic centres that contributed data over the last three financial years, 50% were located in Victoria, 34% in NSW, 10% in Queensland and 4% in Western Australia.
All benchmarks published in the 2014 CERM PI Bulletins are the medians for the middle performing centre in that grouping for a specific benchmark.
A selection of the 2012-14 benchmarks (medians) for the aquatic centre groupings show clear trends according to centre size.
In addition to visitation, the median expense recovery (101%-102%) indicates that a half of the larger centres with indoor pools (6,000 metre² and over) generated operating revenues to balance their operating expenditures.
In contrast, the middle performing centres with only outdoor pools generated operating revenues to cover only 43% of their operating costs.
Median fees per visit were lower for centres with only outdoor pools, which increased from $1.44 per visit in 1994 to $4.69 in 2012-14. In contrast, median fees per visit were higher for centres with indoor pools which increased from $2.46 per visit in 1994 to $6.63 in 2012-14.
Similar trends emerged for a range of expenditure benchmarks such as median energy costs per 6,000 metre² which were lower for centres with only outdoor pools, which increased from $12 per metre in 1994 to $28 per metre in 2012-14. Median energy costs per metre2 were higher for centres with indoor pools which increased from $33 per metre in 1994 to $60 per metre in 2012-14.
The full lists of benchmarks for nine groupings of aquatic centres are published in the CERM PI® 2014 Aquatic Centres Operational Management Benchmarks bulletin with benchmarks for the three groupings of dry centres are published in a separate bulletin.
CERM PI is a research project in the Centre for Tourism & Leisure Management, UniSA Business School, at the University of South Australia.
29th August 2014 - VENUESWEST IN TUNE WITH ITS CUSTOMERS
4th September 2013 - AUSTRALIAN BENCHMARKING SURVEY FOR PUBLIC AQUATIC, RECREATION AND SPORT CENTRES
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