Latest News

Back to Latest News back

 

BetEasy named exclusive AFL gambling partner

BetEasy named exclusive AFL gambling partner
December 4, 2014

Online betting company BetEasy has reached a long-term deal to become the official betting partner of the AFL.

BetEasy replaces Tabcorp’s TAB as the AFL’s betting partner in a five-year deal, which will run from 2015 to 2019.

Financial terms of the deal have not been disclosed, but Melbourne newspaper The Age suggested that BetEasy will pay the AFL $10 million annually.

BetEasy will gain exposure from signage at AFL games along with advertising on the league’s website and its other digital platforms.

The company will benefit from negotiating separate sponsorship agreements with AFL broadcasters Foxtel and Seven West Media, although it has declined to provide live streaming of AFL matches on its website - a service TAB provided during the 2014 season.

BetEasy owner Matt Tripp told The Age "it shows we're very serious and we're here to stay and we're delighted to align ourselves with what we think is Australia's biggest sport.

"We beat out some of the big European wagering firms and I think that is important to note.

"All our profits will stay here in Australia, so I hope punters will come to us for that reason."

Related Articles

26th October 2014 - Alcohol, fast food and gambling dominate Aussie sport

18th January 2014 - Alcohol brands defend sports sponsorships

14th May 2013 - ICSS calls for a multinational, multiagency approach to monitoring betting in sport

2nd March 2011 - IOC’s Rogge: Sport should share gambling revenues


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business