iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
Australians love theme park visits
The latest findings from Roy Morgan Research show that 740,000 Australian holiday-goers visited at least one theme park on their last holiday.
While Australia is still the most common destination for those visiting a theme park on their last trip (55%), foreign destinations were also popular, with 45% of holiday-makers who visited a theme park on their last trip being overseas when they did so.
The USA was the most popular international destination by far among people who went to a theme park on their last overseas holiday, attracting 33% of them.
Other popular destinations for overseas travellers who visited a theme park on their last overseas holiday were Japan (15%), Singapore (12%), the UK (9%) and Thailand (7%).
Top 10 destinations of overseas theme-park visitors
Source: Roy Morgan Single Source (Australia), October 2014 – September 2015 (n=169).
Commenting on the findings, Roy Morgan Research Group Account Director Angela Smith stated “given the plethora of theme/entertainment parks around the world, it’s no surprise that so many people who visited one on their last holiday did so overseas.
“Our data shows that folks who went to a theme park on their last trip are considerably more likely than the average overseas traveller to have gone to the US, Japan and Singapore – all of which are renowned for their world-class theme parks.
“Although families with children and people travelling with other family/family and friends account for more than half of holidaying theme-park visitors whose last trip was overseas, it seems that couples (25%), solo travellers (11%) and people travelling with friends (7%) can’t resist theme-park fun either.
“Overseas theme park visitors tend to have a slightly higher household income than the average traveller who went overseas on their last holiday, and they do a greater number of activities while they’re away -- being more likely to have also visited a zoo/animal sanctuary, gone shopping, had restaurant/international food and wine experiences, visited museums and art galleries. Overseas theme-park travellers appear to be a lucrative market, and offer a golden opportunity for savvy tourism operators and travel agencies to tailor their marketing communications so as to encourage this special breed of holiday-maker to really enjoy every aspect of their chosen destination.”
Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company.
Image: Wild Wild West at Warner Bros. Movie World on the Gold Coast.
5th June 2015 - ASIAN MARKET DRIVES EXPANDING GLOBAL THEME PARK ATTENDANCES
29th May 2014 - SEA WORLD REVEALED AS AUSTRALIA’S MOST VISITED ATTRACTION
27th January 2014 - THE END OF THE GREAT AUSSIE FAMILY HOLIDAY?
13th February 2013 - AUSTRALIANS IN 2013: 21% TO VISIT A THEME PARK, 12% TO JOIN A GYM
17th December 2012 - LUNA PARK MELBOURNE CELEBRATES 100 YEARS
21st August 2011 - WILL AUSTRALIA EVER BUILD ANOTHER THEME PARK?
20th August 2009 - NEWS NOT ALL BAD FOR TOURISM: ROY MORGAN
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