Latest News

Back to Latest News back

 

Australians love theme park visits

Australians love theme park visits
December 11, 2015

The latest findings from Roy Morgan Research show that 740,000 Australian holiday-goers visited at least one theme park on their last holiday.

While Australia is still the most common destination for those visiting a theme park on their last trip (55%), foreign destinations were also popular, with 45% of holiday-makers who visited a theme park on their last trip being overseas when they did so.

The USA was the most popular international destination by far among people who went to a theme park on their last overseas holiday, attracting 33% of them.

Other popular destinations for overseas travellers who visited a theme park on their last overseas holiday were Japan (15%), Singapore (12%), the UK (9%) and Thailand (7%).

Top 10 destinations of overseas theme-park visitors

Source: Roy Morgan Single Source (Australia), October 2014 – September 2015 (n=169).

Commenting on the findings, Roy Morgan Research Group Account Director Angela Smith stated “given the plethora of theme/entertainment parks around the world, it’s no surprise that so many people who visited one on their last holiday did so overseas.

“Our data shows that folks who went to a theme park on their last trip are considerably more likely than the average overseas traveller to have gone to the US, Japan and Singapore – all of which are renowned for their world-class theme parks.

“Although families with children and people travelling with other family/family and friends account for more than half of holidaying theme-park visitors whose last trip was overseas, it seems that couples (25%), solo travellers (11%) and people travelling with friends (7%) can’t resist theme-park fun either.

“Overseas theme park visitors tend to have a slightly higher household income than the average traveller who went overseas on their last holiday, and they do a greater number of activities while they’re away -- being more likely to have also visited a zoo/animal sanctuary, gone shopping, had restaurant/international food and wine experiences, visited museums and art galleries. Overseas theme-park travellers appear to be a lucrative market, and offer a golden opportunity for savvy tourism operators and travel agencies to tailor their marketing communications so as to encourage this special breed of holiday-maker to really enjoy every aspect of their chosen destination.”

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. 

Image: Wild Wild West at Warner Bros. Movie World on the Gold Coast.

5th June 2015 - ASIAN MARKET DRIVES EXPANDING GLOBAL THEME PARK ATTENDANCES

29th May 2014 - SEA WORLD REVEALED AS AUSTRALIA’S MOST VISITED ATTRACTION

27th January 2014 - THE END OF THE GREAT AUSSIE FAMILY HOLIDAY?

13th February 2013 - AUSTRALIANS IN 2013: 21% TO VISIT A THEME PARK, 12% TO JOIN A GYM 

17th December 2012 - LUNA PARK MELBOURNE CELEBRATES 100 YEARS

21st August 2011 - WILL AUSTRALIA EVER BUILD ANOTHER THEME PARK? 

20th August 2009 - NEWS NOT ALL BAD FOR TOURISM: ROY MORGAN


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business