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Australian Ski Resorts launch Keep Our Season Safe Campaign

Australian Ski Resorts launch Keep Our Season Safe Campaign
May 11, 2020

Aligning Australian skiers and snowboarders downloading of the COVIDSafe app with moves to ensure that the nation’s winter season can be allowed to get underway, Australia's ski resorts have today launched the ‘Keep Our Season Safe, Download Covid Safe’ campaign.

Including an industry led video and other digital assets, the aim is to send a signal from the Australian Ski resorts that they are supporting governmental guidelines to download the COVIDSafe app and are acting responsibly and in line with the current restrictions.

With the Federal Government having last Friday released the national cabinet’s three-step program to gradually re-open Australian society and its economy, Australia’s ski resorts are keen to work with the governments to ensure lifts open for the 2020 winter, with commitments to social distancing, COVID-19 safe plans for work places, maintaining hygiene practices and downloading the COVIDSafe app.

Australian ski resorts have been lobbying governments at local, state and federal levels over recent weeks, assuring politicians and health department officials that the resorts are committed to operating safely and within COVID-19 guidelines.

Encouraging the snow community to download the COVIDSafe app is a way of illustrating that commitment.

Australian ski resorts envisage that for ski resorts to open the restrictions will need to be have been eased to step 3, summarised by the Federal Government as, “a commitment to reopening of business and the community with minimal restrictions, but underpinned by COVID safe ways of living” with all Australians returning to work.

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11th April 2020 - Australia’s ski resorts prepare for winter 2020 season amid Coronavirus uncertainty

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14th November 2019 - Ski and Snowboard Australia launches new Snow Australia brand

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1st August 2019 - NSW Government to provide $5 million to new National Snowsports Training Centre in Jindabyne

31st May 2019 - Australian ski season opens early after Snowy Mountains cold spell

22nd February 2019 - Vail Resorts confirm purchase of Victoria’s Falls Creek and Hotham ski resorts

18th January 2019 - Jindabyne towns to have input into Snowy Mountains revitalisation initiative

8th August 2018 - Report shows Australians prefer NSW snowfields

17th June 2018 - Victorian ski resorts enjoy significant early season snowfalls

31st May 2018 - Thredbo ski resort bans tobogganing and ‘snow play’

5th May 2015 - The Mountain Collective announces Thredbo as first international partner resort


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