Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Australia and New Zealand ranked among top adventure tourism destinations
Australia and New Zealand have been ranked ranked among the world’s top adventure tourism destinations in the 2016 Adventure Tourism Development Index – with New Zealand listed third and Australia listed seventh.
With Iceland ranked the world’s top adventure tourism destination and Canada (ranked sixth), all other nations in the top 10 are European.
Australia and New Zealand are each ranked highly for their natural resources and tourism infrastructure with New Zealand also being acknowledged for its clear brand messages touting natural assets for adventure.
Among nations in the Asia-Pacific, Palau is also acknowledged for its natural resources while Singapore gets a special mention for entrepreneurship – the Index noting its openness to global trade and investment and “a transparent regulatory environment, buttressed by well-secured property rights, provides commercial security for the innovative and resilient private sector.”
The Adventure Tourism Development Index (ATDI) is an annual ranking from the Adventure Travel Trade Association (ATTA) and The George Washington University (GWU) that assesses adventure tourism competitiveness of countries around the globe.
The ATDI scorecard is the only country-level ranking for adventure tourism that incorporates data from non-subjective sources, offering a perspective to complement what surveys and expert opinion about individual destinations can reveal.
In the 2016 report, the ATTA and GWU note that in general the safety score for most countries has been stable from 2010 to 2016 indicating that adventure travel, despite news of unsafe conditions throughout many parts of the world, is safe.
The report notes that Latin America and the Caribbean experienced the greatest improvement in safety between 2010 and 2016; Europe and North America continue to lead the world in terms of safety.
ATTA’s Director of Research Christina Beckmann explained “the safety trend revealed in this year’s report is a bright spot, reinforcing the idea even as we read routinely in the popular press about outbreaks of terrorism, political upheaval, and contagious disease, most countries of the world are still scoring high for safety when it comes to adventure travel.
“For travellers feeling apprehensive to take a trip they’ve been dreaming of, this should come as welcome news.”
For the first time, the latest report correlated ATDI scores with traveller visitation. The analysis allowed researchers to speculate that travelers are valuing adventure, nature and cultural resources above other assets when travelling in North America, whereas decisions to travel to Latin America and the Caribbean turn on cultural resources and brand.
Each year the ATDI reports on the top ten countries in Developing Nations and Developed Nations:
Top 10 Developing - Czech Republic, Israel, Estonia, Chile, Slovakia, Slovenia, Bulgaria, Poland, South Korea and Romania
Top 10 Developed - Iceland, Germany, New Zealand, Norway, Switzerland, Canada, Australia, Finland, Austria and Denmark.
The new Adventure Tourism Development Index is available for download from the Adventure Travel Trade Association research centre.
Click here to view the report.
16th November 2016 - NEW ADVENTURE TOURS TO EXPLORE RUGGED RAS AL KHAIMAH MOUNTAIN RANGE
24th October 2016 - AJ HACKETT JUMPS INTO NEW INTERNATIONAL TERRITORY WITH MAJOR PROJECTS
15th March 2016 - WORLD-FIRST APP TO UNITE ADVENTURE TRAVELLERS AROUND THE WORLD
11th December 2015 - INTERNATIONAL ADVENTURE TRAVEL GUIDE QUALIFICATION AND PERFORMANCE STANDARD LAUNCHED
30th November 2014 - UN REPORT SHOWS GROWING VALUE OF GLOBAL ADVENTURE TOURISM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!