Latest News

Back to Latest News back

 

Aussie Burqini a Global Success

Aussie Burqini a Global Success
September 14, 2009

Sydney-based Ahiida has opened up a whole new range of swim and sportswear garment choices for women who might otherwise opt out of swimming activities due to a lack of fashionable swimwear on offer that aligns with their religious and cultural beliefs.

Ahiida's 'burqini' swimsuit was born when Managing Director Aheda Zanetti came up with a swimsuit design for women that covers the whole body except the face, hands and the feet (enough to preserve Muslim modesty), while being light enough to enable swimming. The result offers a perfect solution for Muslim women wanting to swim but have felt uncomfortable about more 'revealing' bathing suits.

Lebanese-Australian Zanetti explains that the burqini "looks rather like a full-length wetsuit with built-in hood, but is somewhat looser and made of swimsuit material instead of rubber."

The burqini is made from breathable, moisture controlled fabric that allows freedom of movement and flexibility.

The burqini is now seen on Australian beaches, and, most notably has been used as a uniform for Muslim women surf livesavers from Sydney's Lakemba Sports club, but its biggest success has been in Muslim countries through Asia, the Middle East and North Africa wear the garments are sold extensively in waterparks and resorts.

In developing her overseas sales, Zanetti acknowledges the help of Austrade and has extended the market for the burqini. As she explains, "the burqini can extend to women who are especially sun sensitive and seek more cover while participating in summer sports and acitvities.

"For those who want to cover up and avoid skin cancers the Burqini is a fashionable and comfortable way to cover up while being made of materials that are perfect for swimming.

"It's also an option for women who don't want to show as much skin - or are self conscious about their figures."

Ahiida's success in new markets has led to a variety of sales.

Zanetti adds "we have enquiries coming for all women no matter their religion, colour, size or shape and we have many non-Muslim women asking about the Burqini swimsuits- Jewish women, Catholic women, and there are also men asking when a male range is coming out!"

At the 2008 Beijing Olympic Games and the recent IAAF World Athletics Championships, Ahiida also generated considerable attention when Bahrain's track athlete, Ruqaya Al Ghasara, wore their body-covering 'Hijood' sports outfit which the runner remarked had improved her performance.

The popularity of the burqini at waterparks in the Arabian Gulf is featured in the article 'Waves and Wadis' in the September/October 2009 issue of Australasian Leisure Management.

To find out more about Ahiida Pty Ltd's range of swim and sportswear contact Aheda Zanetti on 02 9750 0641, E: aheda@ahiida.comwww.ahiida.com


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business