AusLeisure

AUSactive is counting down to its inaugural XBA Live in Melbourne. In just over two weeks AUSactive will host the event - designed to offer a transformative experience for fitness businesses.

Hosted at Melbourne Convention and Exhibition Centre on Saturday 29th March 2025, the one-day event is ideal for independent gym owners, franchisees, boutique studio operators, and fitness entrepreneurs looking to take their businesses to the next level.

The event program already includes an impressive lineup of guest speakers including Tony De Leede – Founder, Wellness Solutions; William Tuffley – Partner, Sports & Private Clients at BDO;  Dr Marc Cohen – Medical Doctor, University Professor, Author and Entrepreneur and Dr Betul Sekendiz – Associate Professor of Business and Sports Management at ICMS.

AUSactive Chief Executive Barrie Elvish said XBA Live was the perfect event to kick off the 2025 events program given the all-round business focus and emphasis on providing valuable insights to help owners and operators take their business to the next level.

Elvish enthused “AUSactive is thrilled to announce our first event of 2025, XBA Live, which is part of our new members-only ConnectX business network and administration program. The first XBA Live has been designed to support our members and the industry to operate more effectively and efficiently.

“At XBA Live, attendees will gain valuable insights into managing risks, leveraging technology, boosting profitability, and tapping into emerging opportunities from a high calibre lineup of guest speakers and panellists.”

Elvish emphasises the Melbourne event is a “fantastic opportunity to future-proof your business and connect with the best minds in the industry.”

Key Topics Include:

1. Work Health & Safety (WHS): Beyond Compliance: Discover strategies to identify and manage common risks in fitness facilities, engage staff and members in creating a culture of safety, and implement proactive policies to protect your business.
2. Wellness Trends and Market Opportunities: Explore the rise of recovery services like saunas, ice baths, and mindfulness spaces, and learn how personalised wellness experiences and contrast therapy are reshaping member expectations.
3. Marketing and Member Engagement: Master the art of creating authentic social media content, craft a compelling brand story to showcase your unique selling points, and implement strategies to build long-term member loyalty.

Click here for event details in the Australasian Leisure Management calendar

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