Latest News

Back to Latest News back

 

Anytime Fitness’ media subsidiary changes name to drive future growth

Anytime Fitness’ media subsidiary changes name to drive future growth
May 11, 2016

In a move to diversify its media portfolio, Anytime Fitness' media business, Anytime Vision, has changed its name to Collective Media.

Effective from 1st April 2016, the name change was in line with the groups broader strategy and alignment with their investment company, the Collective Wellness Group.

Collective Media, created to leverage the Anytime Fitness Australia fitness focused member base, will be expanding its network to include newly launched master franchise Massage Envy in Australia.

The massage franchise is expected to open in excess of 100 outlets over the next three years, complementing the current multiplatform of media assets available through the Anytime Fitness member base of more than 440,000.

Collective Media General Manager Andrew Sneddon explains “we’re very excited about representing new businesses within our group.

"Like we’ve done with Anytime Fitness, we’ll create assets that allow our partners to communicate and market to our members in a meaningful way that adds value to them, our franchisees and our members.

“We’ll focus on integrating key strategic partners into our business, like we did with for Anytime Fitness with Asics, AIA Vitality, Garmin, Musashi, HIF, Vitaco, Men’s Fitness, Schweppes et al.

"We’ll be looking for similar types of partners for Massage Envy and for other businesses we launch in the near future.”

Collective Media plans, schedules and manages all of its media platforms and provides clients with comprehensive annual media plans and monthly reporting.

Sneddon states “our main aim is to build these strategic long term partnerships with all of our partners, while at the same time ensuring partner brands become top of mind from a member perspective.”

Cameron Fancourt, Chief Executive of Development for Collective Wellness Group, adds “with the success Collective Media has with Anytime Fitness, we believe the addition of the Massage Envy network will provide an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media”.

Collective Wellness Group
Collective Wellness Group is a corporate investment services company that focuses its investment in the health, beauty and fitness related industries. Collective Wellness Group primary focus is franchising and will provide a number of strategic opportunities that align with the group’s core values. 

10th May 2016 - MASSAGE ENVY MARKS INTERNATIONAL EXPANSION WITH AUSTRALIAN LAUNCH

5th November 2015 - ANYTIME FITNESS ANNOUNCES 3,000TH GLOBAL CLUB OPENING 

21st January 2015 - PURPLE CLUBS MANAGEMENT BOOSTS PERFORMANCE OF ANYTIME FITNESS’S AUSTRALIAN FRANCHISES

21st October 2014 - ANYTIME VISION TO PROMOTE HIF IN ANYTIME FITNESS CLUBS

30th June 2014 - ANYTIME FITNESS LAUNCHES FITNESS MEDIA BUSINESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business