AusLeisure

American Express Cardmembers enrolled in an eligible Membership Rewards program are being offered the opportunity to use their Membership Rewards points as a payment option when purchasing tickets to all Ticketmaster events online.

Ticketmaster has delivered the technology that allows event fans to utilise their American Express Membership Rewards points when purchasing tickets to concerts, theatre and sporting events across Australia and New Zealand.

An industry first, the introduction allows American Express Cardmembers to redeem their points, in full or part, towards their ticket purchase with any remaining balance charged to their credit card.

Ticketmaster Australasia Chief Executive Chris Forbes explains "as a company we saw a major opportunity to help facilitate an added payment option for event fans. Allowing them to pay for their live entertainment using real time points is an initiative that only Ticketmaster clients can take advantage of and is an Australian ticketing industry first. This continues Ticketmaster's innovation in event ticketing."

As part of a global partnership with American Express, Ticketmaster introduced the payment with Membership Rewards initiative to last year.

Since then the Membership Rewards program has seen a surge in online points redemption with a significant number of Ticketmaster American Express credit card transactions using Membership Rewards points within the first 12 months. Music concerts and theatre shows have been the principal beneficiaries for point redemption to date.

American Express Vice President of Brand, Loyalty and Rewards Corrina Davison added "the redemption activity we have seen is a clear indicator that American Express Cardmembers are keen to be able to use their points for Ticketmaster events so that they can enjoy more of the best live entertainment that this country has to offer."

Ticketmaster will now look to further promote American Express Membership Rewards points redemption both on and offline with the confidence that the technological innovation will continue to prosper and play a vital part in the future of the Australian live entertainment and ticketing industry.

For information go to www.Ticketmaster.com.au/amex_membershiprewards

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