SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
Adele Tour makes Australasian concert history
British superstar Adele’s LIVE 2017 Tour has made Australasian concert history, playing to more than 700,000 fans across Australia and New Zealand and smashing peak attendance records at every venue on the tour.
Performing on a custom-built 360 degree stage, Adele’s Australasian tour began in the Perth heat, breaking the venue attendance record with a sold-out crowd of 65,000 fans at Domain Stadium. The West Australian Football Commission has confirmed that Adele’s concert was the fastest sell out and the highest-selling concert ever at the stadium.
Heading next to Brisbane to perform the first concert at The Gabba since 1978, Adele played two sold-out shows in front of 120,000 fans. The concerts set a new attendance record for Brisbane.
Adele landed in Sydney and at the ANZ Stadium on 10th March, Homebush, she played the biggest single concert that Australia has ever seen and then immediately exceeded that record the following night.
Performing to almost 200,000 fans across two incredible shows, ANZ Stadium hosted its largest audience since the closing ceremony of the 2000 Olympic Games.
At Adelaide Oval a record-breaking audience in excess of 70,000 came through the turnstiles. It was the largest attendance ever for a concert in South Australia – and for any event held at Adelaide Oval, surpassing the 1965 SANFL Grand Final.
The Australian leg of the tour concluded in Melbourne on 19th March with two sold-out, record-breaking shows at Etihad Stadium, performed to a combined audience of more than 150,000 people and shattering the venue peak attendance figures two nights in a row.
Adele performed her three final Southern Hemisphere shows at Auckland’s Mt Smart Stadium on 23rd, 25th and 26th March, with total ticket sales in excess of 130,000, a new record for any New Zealand concert tour and nearly 40,000 tickets more than any other artist has sold in the city of sails. Commenting on the tour, Michael Coppel, Chairman of Live Nation Australasia, stated “it has been both a privilege and truly a career highlight for all at Live Nation to have been able to present Adele’s record-breaking Australian and New Zealand tour.
The scale of the tour led to a range of issues with accusations that online bots had contributed to scalping of tour tickets, transport issues in Brisbane and concerts impacting on venues sports turf.
“The audiences have been ecstatic at their opportunity to see a true superstar at her peak, and, as the tour promoters, we have been gratified to be able to fully satisfy the expectations of Adele’s management, agent, production and security teams in the presentation of such a high profile and challenging series of major concert events.”
Images: Crowds at the Adelaide Oval for Adele (top), her custom-built 360 degree stage at Sydney's ANZ Stadium (middle) and Adele on stage (below).
21st March 2017 - ETIHAD STADIUM IN RACE TO HAVE SURFACE READY FOR AFL ROUND ONE
27th February 2017 - TRANSPORT DISPUTE MARS PREPARATIONS FOR ADELE’S UPCOMING BRISBANE CONCERTS
23rd January 2017 - CROWD NUMBERS LEAD TO AFL VENUE CHANGE FOR WOMEN’S COMPETITION OPENER
22nd November 2016 - TICKETEK AND TICKETMASTER RESPOND TO MASSIVE DEMAND FOR ADELE TOUR TICKETS
11th October 2016 - MANAGEMENT EMPHASISES ETIHAD STADIUM’S CONTINUATION AS A MULTI-PURPOSE VENUE
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