The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Active Management supports ClubIntel’s third Annual International Fitness Industry Trend Study
Leading fitness industry consultancy Active Management is encouraging industry stakeholders to contribute to the third annual International Health/Fitness Industry Trend Study – What’s All the Rage.
ClubIntel’s comprehensive industry trend study explores the types of facilities/equipment, programs, services, and training protocols and technologies that health/fitness professionals and operators offer consumers to support their journey to a healthier way of life.
It is the only industry trend study that measures present adoption levels and tracks the changes in adoption over time.
Commenting on the value of the Study, Justin Tamsett, Managing Director of Active Management, explained “ClubIntel is the global leader in conducting market research related to the health/fitness industry. They have announced the launch of the 3rd annual International Health/Fitness Industry Trend Study – What’s All the Rage and we saw this as a fantastic partnership to gather industry data on the Australian and international industry.”
The 2016 report, which garnered engagement from over 4,000 organisations, provided in-depth insights including:
• Levels of market adoption experienced by 90 different trends. In 2016, the second most highly adopted category of fitness equipment was non-traditional functional training equipment (e.g., battle ropes, tires, etc.) at 72%.
• The level of growth experienced by each trend over a three-year period. In 2016, the fastest growing technology trend among fitness facilities over the previous three years were virtual group exercise classes at 390%.
• The classification of trends as emerging, growth, mature or in decline. In 2016, yoga and group cycling were identified as mature trends, while barre classes and fitness wearables were classified as emerging trends.
• The identification of niche trends that have appeal among a narrow consumer base such as holistic health services, medical spa services, EMS training and physical therapy.
This year’s study will provide the same depth of insight as previous years, including the exploration of emerging industry practices.
Tamsett (pictured) added “at Active Management, we understand that for individuals and our industry to develop we need data.
“We also need to compare our industry trends with international trends. We have worked with ClubIntel for over a decade, so we are comfortable and confident in the quality of the study.
“This is an exciting opportunity for every fitness business owner.
“We highly recommend taking five to 10 minutes and completing the study.”
An Executive Summary of the 2017 International Health/Fitness Industry Trend Report – What’s All the Rage will be available free of charge through ClubIntel’s websites, as well as through its study partners by December 2017.
Click here to complete the survey.
29th January 2016 - STUDY TO EXPLORE MARKETING TRENDS IN BOUTIQUE FITNESS STUDIOS
16th September 2015 - GLOBAL STUDY REVEALS KEY FITNESS INDUSTRY TRENDS
5th August 2015 - HELPING FITNESS CONSUMERS MAKE THEIR CHOICES
9th June 2015 - GLOBAL FITNESS CLUB INCOME REACHES US$84 BILLION
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