AusLeisure

Sports, leisure and hospitality SaaS technology provider MSL Solutions Limited has signed a five-year contract with leading Australasian venue and event management company, O’Brien Group, to provide its modern and flexible point-of-sale (POS) solutions to AAMI Park - Melbourne's rectangular stadium.

The contract will see MSL Solutions Limited (MSL) install over 140 SwiftPOS terminals extending POS capabilities throughout AAMI Park through mobile devices and apps.

The contract will generate a combination of software subscription revenue, hardware, maintenance and support services revenue over the initial five-year term. The hardware and first two year's revenue relating to subscriptions, support and maintenance services is payable upfront, totalling $571, 000, with further recurring revenue to follow in years three to five of the contract.

O’Brien Group as one of Australia and New Zealand’s largest privately owned hospitality, entertainment and leisure company has for over 30 years owned and operated many of Australasia’s premier venues, stadiums and arenas including Suncorp Stadium in Brisbane (52,000 capacity); The Gabba in Brisbane (42,000 capacity); Metricon Stadium in Gold Coast (27,500 capacity) and Eden Park in Auckland (50,000 capacity).

O’Brien Group Australia General Manager, Daniel Smith notes “we undertook an extensive review of the major POS systems that play in the stadium space and received some compelling submissions. In the end, MSL demonstrated an excellent understanding of our venue and our specific needs, with their SwiftPOS platform ticking the greatest number of boxes in terms of what we were looking for.

"Operating a stadium, one of the key areas we want to cover is mitigating the risk of not being able to trade, and the SwiftPOS underlying core architecture really stood out in this regard, with its inbuilt redundancies and ability to operate completely offline, whilst maintaining the key functionality we need on game day.

"MSL’s stadium-centric solutions around patron mobile ordering, Q-Busting, all-in-one POS & payment devices, their Ticketek partnership, and the ability to engage our tenants and sponsors to offer value to them and their members are areas we are very excited to be able to implement with the MSL platform, and we are very much looking forward to rolling out the new system in the coming months.”

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.

Images: AAMI Park (top, credit: Visit Melbourne) and SaaS technology provider MSL Solutions Limited announced in February the release of SwiftPOS Version 10 to help venues adapt to the new COVID-19 normal and beyond (below)

Related Articles

14th April 2021 - MSL and Doshii form multi-year partnership

24th February 2021 - MSL Solutions release new software helping venues to navigate constantly changing trading conditions

27th January 2021 - Klook raises additional US$200 million to accelerate merchant SaaS solutions roll-out

7th December 2020 - MSL Solutions and me&u form strategic partnership to accelerate mobile ordering

21st September 2020 - MSL agrees multi-year POS agreement for Perth’s RAC Arena

4th December 2019 - Independent Liquor Group partners with MPower MSL to deliver Point of Sale technology choices

3rd September 2019 - New MPower MSL Chief Executive appointed to lead growth strategy

12th June 2018 - MPower MSL looks to Arabian Gulf expansion

10th May 2017 - MSL Solutions attains Australian Stock Exchange listing

19th June 2016 - ARU embarrassed by sub-standard AAMI Park pitch

9th December 2015 - Ed Sheeran sets AAMI Park attendance record

3rd July 2015 - Victory fans and AAMI Park top PFA Stadium Ratings

11th May 2015 - A-League Grand Final to be held at 30,000 capacity AAMI Park

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.