A1 Padel and 54 partner to drive innovation and global expansion

February 22, 2025

Events / Marketing / Sport /

A1 Padel continues to establish itself as a key player in the world of international sports. To accelerate the sport’s global reach, 54, a leading global sports and entertainment agency, and A1 Padel, an emerging leader in the world of padel, have entered into a strategic Memorandum of Understanding (MoU).

Under the terms of the MoU, 54 will provide strategic advisory, asset optimisation, and activation and engagement services to A1 Padel, supporting its ambitious plans to establish itself as the most prestigious global padel league.

The partnership will see 54 offer high-level strategic advisory services, including utilising detailed insights to develop A1 Padel’s business vision, market positioning, operational efficiency, and broad stakeholder engagement to enhance global penetration and business growth. The agency will also assist in developing a comprehensive long-range business plan to maximise enterprise value.

In addition, 54 will drive events, commercial and marketing strategies, leveraging the strengths of its in-house advisory and promotional expertise, and its extensive brand portfolio, including Reddoor Live, MOB Film, Entourage and Behind the Volt. 54 will provide A1 Padel with an immediate expansion platform that will enhance the commercial proposition and fan experience through innovative activations.

Jed Moore, Group Chief Executive of 54 noted “A1 Padel has been a catalyst in the emergence of professional padel and our partnership will see 54 deploy the full force of its group to help shape the future together. We see an immense opportunity to apply our expertise to one of the fastest-growing sports in the world, strengthening the bridge between its passionate player base and the professional game to ensure sustainable long-term growth.”

Fabrice Pastor, Owner of A1 Padel enthused “we are thrilled to partner with 54, a global leader in sports strategy and execution. Their experience in transforming world-class sporting properties will be invaluable as we take A1 Padel to new heights. We believe this partnership will set a new standard in how the sport of padel is presented, experienced and enjoyed around the world.”

The collaboration marks the beginning of an exciting new chapter for A1 Padel as it continues to establish itself as a key player in the world of international sports.

For more details about 54, visit weare54.com, and click here for more details about A1 Padel.

Image top: Credit A1 Padel: Image below: Jed Moore Group Chief Executive of 54 (left), and Fabrice Pastor, owner of A1 Padel.

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