AusLeisure

With leading international fitness equipment supplier Technogym staging the third edition of its 'Let's Move for a Better World' challenge from 1st to 19th March, facilities wanting to be part of the campaign need to register by 18th February.

Focused on promoting and tracking exercise among end-users and fitness facilities throughout the world, the innovative campaign aims to encourage members at fitness facilities to become more active - with the added social cause of giving back to their local community.

With fitness facilities from all over the world having compete in past editions of Let's Move for a Better World, Australia has been a key contributor to the success of the campaign.

In practice members at participating fitness facilities will accumulate MOVEs (Technogym's metric of movement) by exercising on Technogym cardio equipment.

 The fitness facility that accumulates the most total number of MOVEs during the allotted time period of the campaign is deemed the winner and will receive the opportunity to donate a set of Technogym Easy Line equipment to a local school of their choice in addition to a seminar promoting healthy lifestyles.

Technogym has grand ambitions for ‘Let’s Move for a Better World’ 2016, following the success of the 2015 edition, which boasted impressive figures and tripled 2014 results: 80,000 participants in 17 countries completed more than 315 million MOVEs, burning a total of 140 million calories and losing a staggering 20,000 kilograms.

The 2015 edition saw impressive improvements for participating facilities: visits increased by an average of 34%, new memberships increased by 17%, and more than three quarters of participants saw an increase in the engagement and motivation of existing members.

In 2014, over 20,000 people at 176 fitness clubs around the globe participated in the campaign. Facilities from 10 countries, with Banyule City Council's Watermarc facility becoming Australia's top 'Let's Move' performer, generating 3,743,464 MOVEs and recognition in the top five performers worldwide.

Participating in the 'Let's Move for a Better World' campaign benefits fitness facilities in many ways. The campaign itself provides an opportunity to attract new members through an enticing incentive while also entertaining current members through a fun and interactive competition.

In turn, members benefit with an extra motivation to better their own health while also personally contributing to a cause that can positively impact their own community.

Let's Move for a Better World is the culmination of Technogym's 20 year commitment to Wellness as an opportunity to build a more sustainable society based on individual health and well-being.

Technogym founder and President Nerio Alessandri explains “wellness is a social opportunity for everyone. An opportunity for governments to reduce health service costs, for companies to stimulate their members to be more creative and productive and for all citizens to improve their health and daily lifestyle.” 

Click here for more information or call 02 8883 0172.

Click here to contact Technogym Australia via their entry in the Australasian Leisure Management Supplier Directory.

10th February 2016 - TECHNOGYM LAUNCHES NEW SOLUTION FOR ATHLETIC PERFORMANCE TRAINING

8th December 2015 - TECHNOGYM HELPS AMBARVALE HIGH SCHOOL STUDENTS EMBRACE A HEALTHIER LIFESTYLE

24th August 2015 - TECHNOGYM HELPS MELBOURNE SCHOOL TO MOVE FOR A BETTER WORLD

1st April 2015 - 79,000 PEOPLE IN 17 COUNTRIES JOIN THE LET’S MOVE FOR A BETTER WORLD CAMPAIGN

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.