Feb 20

Beyond Activ EMEA Festival 2024

20th Feb 2024 - 22nd Feb 2024
Fairmont Riyadh, Business Gate Qurtubah Area, Riyadh 11552, Saudi Arabia
Ross Campbell, founder and Chief Executive, Beyond Activ
+65 8268 9834
.(JavaScript must be enabled to view this email address)

Beyond Activ’s EMEA Festival will be a landmark event for Saudi Arabia and GCC countries with hundreds of leading gyms, health clubs, sports clubs, hotels, resorts, spas, manufacturers, distributors, technology companies and solution providers in EMEA will attend to discuss trends, investments, products, technologies, market innovations, engagement strategies and partnerships.

Over 50 speakers will shape the discussion including:

  • Azzan Al-Barram, CEO, Horizon Fitness
  • Donal McElwee, Partner & Head of Middle East & Africa, Portas
  • Dr. Jobst Müller-Trimbusch, Co-CEO, RSG Group
  • Dr. Maliha Hashmi, Healthcare Expert and Former Co-Head, Health, Wellbeing and Biotech, NEOM
  • Emlyn Brown, Global Senior Vice President, Well-Being, Accor
  • George Flooks, CEO, Fitness First Middle East & North Africa
  • Marjolijn Meijer, Vice-Chairman, Urban Gym Group
  • Sheikh Makarem Batterjee, Founder & CEO, Shababco Enterprises
  • Wael El Merhabi, CEO, Sport Clubs Company
  • Yuki Kiyono, Global Head, Health & Wellness Development, AMAN

It will include the Beyond Activ EMEA  Awards of Excellence, recognising leading companies and executives from across health, fitness, sports, wellness and hospitality in the Europe, Middle East and Africa Regions.

Each award is given based on their achievements and successes in the past 12 months from December 2022 to December 2023.

Fairmont Riyadh is the nearest luxury hotel from King Khaled international airport (Riyadh Airport). Most activities in the Festival (its conference, dinner, networking and exhibition) will be held there.


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