AusLeisure

A new tool developed by YouGov Sport aims to enhance the process of attracting sponsorship by identifying ideal partners for sports clubs and leagues.

Developed over the last six months by the YouGov Sport Australian team, the Sponsorship Prospecting Tool is a spreadsheet that is used to simplify the process of seeking the most suitable brands for sponsorship collaboration.

Advising that the tool is set to be provided to its existing clients at no extra cost, YouGov Sport Research Director, Liam Randell stated “for us our messaging has been consistent with leagues and clubs - a partnership is more than the size of a fanbase or the value derived from an asset. We help leagues and teams by enabling them to understand what business problems a brand has and how and why a particular fanbase can help them solve it.”

The platform also provides an explanation of why the brands are deemed the best fit.

The plan is to continue refining and expanding the tool based on user feedback and evolving market trends.

For more information go to www.au.yougov.com/news/categories/sport/

Related Articles

26th April 2023 - Supercars secures extended Pirtek partnership

19th April 2023 - Commonwealth Games tops YouGov’s 2023 Global Sport Rankings list in Australia

12th April 2023 - Strategic Membership Solutions shares how to avoid common sponsorship mistakes

24th March 2023 - TCL’s 2023 Australasian sponsorships highlight powerful connection between technology and sport

22nd March 2023 - YouGov Australia survey shows sports must prioritise athlete wellbeing and grassroots investment

22nd March 2023 - Guzman y Gomez begin sport sponsorship with Netball Australia partnership

24th February 2023 - Sponsorship News Conference returns to Sydney in June

11th January 2023 - New research reveals Australians feel not enough representation of people living with a disability in sport

12th December 2022 - KFC renews Cricket Australia extended KFC sponsorship into third decade

16th November 2022 - Renewed sponsorship to drive tennis development in regional Western Australia

15th November 2022 - AFL advises that Coca-Cola’s 30-year game partnership is set to end

31st October 2022 - Visit Victoria’s Diamonds sponsorship a financial lifeline for Netball Australia

22nd October 2022 - Hancock Prospecting to end Netball Australia sponsorship

21st October 2022 - Sponsorship’s new paradigm

14th October 2022 - International Cricket Council announces Aramco sponsorship and fan experience plans for T20 World Cup

30th September 2022 - Sydney Festival announces halt to sponsorships by foreign government sponsorships

19th September 2022 - Sport fans want their teams to lead on environment, sustainability and inclusion issues

14th September 2022 - Strategic partnership agreed between sponsorship platforms Turnstile and SponsorPulse

6th September 2022 - NRL and Telstra announce extended title sponsorship partnership

15th August 2022 - YouGov survey looks into how much sport Australians play versus how much they watch it

11th March 2022 - YouGov survey reveals Australian consumer’s hesitation lingers in the wake of COVID

24th January 2022 - YouGov survey reveals AFL as Australia’s most popular sport

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.