Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Without volunteers agricultural shows ‘will cease to exist’
Australia's 587 agricultural shows collectively attract more than 5.9 million people a year and deliver an economic impact of at least $965 million per annum according to a new study.
Released during the Brisbane Ekka, the Queensland Chamber of Agricultural Societies Inc (QCAS) study suggests that while visitor numbers to Queensland's agricultural shows have increased by 13.7% over the past three years, overall visitor numbers and the show movement in general are in decline with fewer shows operating and fewer people attending shows than 12 years ago.
However, agricultural shows remain one of the major recreation and leisure activities that Australians are able to participate in, with 25% of Australians attending a show annually, behind 35% of Australians who attend zoos.
QCAS Chief Executive Mark Bryant explains "we are very happy that so many people attend their local show, but we want to increase the visitor numbers in both rural and city areas."
The study 'An Economic & Social Impact Study of Australian Agricultural Shows' conducted by Zark Consultancy for the
In commissioning the study QCAS set out to identify and measure the economic and social impact of Australian agricultural shows with the aim of providing valuable information to those who support the show movement through participation, sponsorship and volunteerism.
Based on document analysis and feedback from 1,900 people, the results present governments and community stakeholders with a clearer understanding of how the show movement plays an important role in increasing social capital and economic development.
The report explains "agricultural shows have been part of the Australian culture since 1822 and are strongly connected to local communities through volunteerism and the educational, competitive and cultural experiences they provide."
Among other key findings, the report highlights:
• Agricultural shows create social impact by building social capital and increasing family happiness and wellbeing;
• The value of show volunteers in Queensland is estimated at $84 million;
• Sponsors and exhibitors support an agricultural show for a variety of reasons - 76% said their expectations had been met. The most commonly cited reason for their support and participation is to promote and advertise their business or product.
The report also suggests that to increase the impact of agricultural shows, show societies need advice, training and support in the areas of:
1. Building the capacity of show societies;
2. Increasing financial management skills and revenue-raising strategies;
3. Increasing community engagement;
4. Promoting and enhancing youth participation; and
5. Increasing strategic planning to ensure the popularity and sustainability of the show.
To reverse the decline in show numbers and overall attendance, the report suggests that "show societies may need to establish new and improved ways of attracting and engaging visitors and sponsors, marketing, fundraising, and conducting research."
It also highlights the importance of recruiting, supporting and retaining volunteers and that "without them the show movement will definitely cease to exist."
It continues "show societies need to review their volunteer recruitment strategies and engage younger people with a broad skill base if they are to once again become the 'must-see' cultural and recreational event of the year."
Bryant concludes "this research has helped us identify what we need to do to recruit more volunteers, competitors and sponsors. Without these supporters, agricultural shows could cease to exist."
Image courtesy of Ballarat Agricultural and Pastoral Society.
14th June 2012 - STUDY TO REVEAL IMPACT OF COUNTRY AND COMMUNITY SHOWS
8th August 2012 - 2012 EKKA PROMISES FAMILY SAVINGS
12th September 2011 - ROYAL ADELAIDE SHOW WELCOMES 500,000 VISITORS
10th August 2009 - BUSY WEEKEND FOR BRISBANE EKKA
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!