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WhiteWater acquires the FlowRider Lifestyle

March 12, 2014

Leading aquatic and waterpark developer WhiteWater West has announced the acquisition of WaveLoch's innovative, award winning line of products including FlowRider®, FlowBarrel®, FlowCurl®, Flow House, Wave-in-a Box, and WaveOz®.

Having been the exclusive worldwide licencee of WaveLoch's FlowRider® business in recent years, the acquisition, WhiteWater's third in the past two years for WhiteWater gives the Canadian company greater involvement in sharing WaveLoch's innovative wave technology with the world.

A statement from WhiteWater explaining the acquisition stated "clients all over the world ask for FlowRider® by name, craving the experience of a surfer lifestyle.

"WhiteWater takes pride in understanding the consumer market to create the latest innovations end-users truly want. (Our) goal is not just about creating a collection of great products, but forming an invaluable team of people with amazing talent and skills."

In making the announcement, WhiteWater President and Chief Executive Geoff Chutter noted "we are not only adding another original product to the WhiteWater portfolio but also adding the creative talents of another original waterpark pioneer to the family."

Wave Loch founder, Tom Lochtefeld will continue to market the WaveHouse and work on his surf pool business while the Aquatic Development Group will continue to be the exclusive marketer and manufacturer of the FlowRider product line in the USA and eastern Canadian market.

WhiteWater's Marshall Myrman, who will head the FlowRider and Waves business unit, added "we are tremendously excited about the momentum this addition brings to WhiteWater's innovative group of companies."

In Australia, FlowRider attractions are operating at Wet'n'Wild Waterworld and Dreamworld on the Gold Coast, Melbourne Sport and Aquatic Centre and at the Kalgoorlie Oasis.

Click here to contact WhiteWater via their entry in the Australasian Leisure Management Supplier Directory.



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