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Chinese entertainment giant The Wanda Group has awarded Premier Rides a major contract to design and build one of the most cutting-edge attractions ever to be introduced to the theme park industry.

The first-of-its-kind attraction will set a new standard for technical innovation and will reinforce Wanda’s stated goal to be the leader in China’s themed entertainment industry.

The project will represent the most significant investment to date by Wanda on a single attraction and will introduce stunning new technologies that are sure to impress Wanda’s millions of fans.

Commenting on the project, Premier Rides President Jim Seay stated “Premier Rides is incredibly respectful of Wanda’s commitment to build the best, world-class attractions and world-class theme parks throughout China and beyond.

“Their dedication to providing high-end thrilling immersive experiences is very impressive and we are honored to be a part of their vision for success.

“The Wanda team is very focused and works hard to ensure the best possible product. Premier has great synergy with Wanda.”

Premier Rides is known for focusing on large, technically complex projects that incorporate the newest technologies and has provided the ride equipment for award-winning attractions like The Revenge of the Mummy™ at Universal Studios and Full Throttle at Six Flags Magic Mountain.

The project with Wanda will take ride technology to a new level and will raise the bar on expectations throughout the industry.

Cloaked in a high level of secrecy, details of the project are being kept very quiet.

Seay added “we are honored to be part of Wanda’s team which is absolutely focused on providing the newest and most exciting rides to the entertainment industry.

“The contract with Wanda is one of the largest ever for Premier Rides and we are very grateful for the trust placed in us.

“The themed entertainment business is very strong right now and Premier is in a growth phase to meet the industry needs.

“We are highly focused on the Asian market as its expansion continues to lead the industry and it has become the focus for the best the industry can imagine.”

US-based Premier Rides is best known for its high-tech magnetic launch roller coasters.

The company is headquartered in Baltimore, Maryland and has additional US, European, and Asian offices.

For more information go to www.premier-rides.com

Dalian Wanda Group was founded in 1988 and is engaged in three key business activities - commercial properties, culture, and finance. In 2015, its assets amounted to 634 billion yuan with revenue of 290.16 billion yuan.

Wanda Commercial Properties is the world's largest real estate enterprise and the biggest five-star hotel owner in the world.

Wanda Cultural Industry Group is the largest cultural enterprise in China, and the world's largest cinema operator and sports company. It owns four companies - film holdings, sports holdings, tourism holdings and children’s entertainment.

This sector is gradually emerging as one of Wanda’s core businesses.

The Wanda Financial Group is the largest internet finance enterprise in China.

By 2020, Wanda Group aims to become a world class multinational corporation with assets of $200 billion, market capitalisation of US$200 billion, revenue of US$100 billion and net profits of US$10 billion.

For more information go to www.wanda-group.com

The rise of the Wanda Group was profiled in the September/October 2016 issue of Australasian Leisure Management.

Image: Rollercoaster at the Wanda Xishuangbanna International Resort.

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