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Visit Sunshine Coast welcomes Matt Stoeckel as new Chief Executive

Visit Sunshine Coast welcomes Matt Stoeckel as new Chief Executive
January 15, 2021

Visit Sunshine Coast has welcomed Matt Stoeckel to the role of Chief Executive who started in the position last week after five years as Tourism Fiji Chief Executive.

Stoeckel advised “what attracted me to the role with Visit Sunshine Coast (VSC) is that it is a destination with huge potential.

“With the newly upgraded airport, plans for new hotels and attractions, and its well-earned reputation for authentic nature-based experiences there are massive opportunities for the Sunshine Coast to be a pace-setter in Australian tourism.”

Stoeckel said VSC’s immediate focus this year would be to continue to provide support for the region’s tourism industry as it navigated through COVID-19 and added “as an industry we need to continue to work together, be flexible and adapt to these changes.”

Stoeckel said the launch of VSC’s new brand – ‘For real’ – could not have come at a better time, as it both differentiated the region in the marketplace and highlighted the Sunshine Coast’s natural attractions.

“Importantly we know from research that this is increasingly what travellers are seeking. Therefore, a focus for this year will be on continuing to activate this new brand through showcasing our incredible depth and breadth of experiences and our stunning natural landscapes that are so highly sought after by our target markets,” Stoeckel added.

“We will also continue to be flexible in our marketing approach, making it a priority to target holiday-makers who are able to visit the region and expanding to new markets as they become accessible.

“Above all I look forward to working closely with VSC members, tourism associations, as well as our Council, State and Federal partners, to ensure that we can maximise the benefits of the tourism industry for the Sunshine Coast community.”

 

Related Articles

27th December 2020 - Sunshine Coast Council flags need to stay safe while enjoying beach and park highlights

4th December 2020 - Sunshine Coast partnerships promote new JOBS NOW campaign for tourism and hospitality sector

28th November 2020 - Three Sunshine Coast attractions receive funding from Queensland Government

21st November 2020 - Sunshine Coast launches its new destination brand ‘For real’

20th October 2020 - Sunshine Coast Stadium expansion looks for $20 million from Federal Government

16th October 2020 - Sunshine Coast community and sporting organisations receive financial boost

7th October 2020 - New nature walking trails open in the Sunshine Coast hinterland

16th September 2020 - Foreshore revitalisation project soon to commence for the Sunshine Coast 

12th September 2020 - Sunshine Coast ready for sporting ‘Super Sunday’

7th September 2020 - Sunshine Coast community benefits from new initiative to improve beach accessibility

2nd September 2020 - $5.2 million investment ensures safety across Sunshine Coast beaches

25th August 2020 - eps Australia develop social distancing solution for rugby league fans at Sunshine Coast Stadium

18th August 2020 - Melbourne Storm and Sunshine Coast Council agree ongoing NRL game hosting deal

30th June 2020 - Visit Sunshine Coast welcomes partial opening of Queensland borders

2nd June 2020 - SEA LIFE Sunshine Coast keen to share Penguin Encounter Experience following reopening


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