AusLeisure

Visit Sunshine Coast and Tourism Noosa have launched a new campaign through Ignite Travel Group targeting interstate travellers to the region following the reopening of borders.

The campaign – ‘Beautiful Sunshine Coast, Breathtaking Noosa’ aims to encourage bookings from our key interstate markets of Greater Sydney and Melbourne to the Sunshine Coast from February through to August 2021, targeting off-peak periods.

The multi-channel campaign will roll out across major news mastheads such as the Sydney Morning Herald and The Herald Sun, dedicated travel publications such as Traveller and Escape, targeted electronic newsletters, social media and in-store display.

Working with Ignite Travel Group brands and partners: My Queensland, Flybuys Travel and Flight Centre; the promotion will showcase high-value accommodation and attraction packages, averaging a stay of five-nights to boost visitor spend in the region.

Visit Sunshine Coast Chief Executive, Matt Stoeckel said the aim of the campaign was simple - to drive visitors to the region when we need them the most, being in our shoulder periods in the lead-up to Easter.

“The campaign is very timely, and targets our interstate markets, including Greater Sydney where border restrictions were eased earlier in the week. So for many Sydneysiders that missed out on a break over Christmas, now is a great opportunity for them take advantage of some great packages on offer and book a Sunshine Coast holiday.”

Ignite Travel was chosen as the campaign partner due to their broad consumer touchpoints and multi-channel distribution, says Melanie Anderson, Tourism Noosa’s Chief Executive.

“The campaign package deals will reach a new audience, increasing awareness of the destination and driving bookings and spend from our key source markets.”

The campaign is running from now until 28th February 2021.

For more information visit myqldholiday.com.au/sunshine-coast-holidays/

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