Latest News

Back to Latest News back


Visit Dubai and Real Madrid partnership offers fans range of activations and experiences

Visit Dubai and Real Madrid partnership offers fans range of activations and experiences
October 6, 2023

Visit Dubai and Real Madrid partnership offers fans range of activations and experiences

Visit Dubai and Real Madrid Club de Fútbol have entered into a landmark partnership aimed at delivering an array of exciting new activations, special fan moments and experiences for Dubai and Real Madrid fans, as the Club’s first Official Destination Partner.   

Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this October, the partnership encompasses both Real Madrid's First Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards. 

The partnership will open exciting new opportunities for Australian travellers, football fans and families looking for some holiday fun. Notably the opening of a Real Madrid theme-park, at Dubai Parks and Resorts, which will become the largest destination theme park in the Middle East. The park will feature some great attractions, such as a museum, amusement rides and football skill games, as well as retail spaces selling official Real Madrid products.   

Issam Kazim, Chief Executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalised the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.  

Butragueño noted "we are very proud of this new partnership with Visit Dubai as the Club's first Official Destination Partner.  Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world."  

Kazim added “this game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.

“Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoy great success together, and showcasing Dubai and Real Madrid’s winning spirit to the world.”

Image top: Issam Kazim, Chief Executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) with Real Madrid Men's Team;  image centre: Issam Kazim with Florentino Perez, President of Real Madrid Club de Fútbol; image above: Kazim with Real Madrid Women's team

Related Articles

18th November 2022 - Real Madrid announces plans to launch its own branded theme park in Dubai

23rd March 2012 - Real Madrid reveal plans to build UAE resort

26th September 2023 - ASM Global announced as managers of Dubai’s Connect Conference Centre

14th July 2023 - Dubai Sports Council approves star-rating system for fitness clubs

4th May 2023 - Global Village in Dubai records its highest ever visitor number

15th August 2022 - Brand Dubai issues sixth interactive guide to promote diverse destination experiences

9th April 2022 - Expo 2020 Dubai welcomed more than 24 million visits over its six months

9th March 2022 - The P.A. People provide audio-visual support to the Events industry in Dubai and Australia

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more




Gianni Mattoli Director 0412 360 378 E: E: Tony Aloi National Operations Manager 0425 762 864 E: MEL · SYD · ADE…

read more

Aquatics / Recreation / Safety / Technology


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues



Welcome to AAC – makers of the world’s best wristbands, lanyards, tickets, tokens and full-service print solutions. We are Australia’s premier global manufacturer and supplier of…

read more

Access / Marketing / Safety / Ticketing



Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over two million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business