Latest News

Back to Latest News back

 

UNSW Researchers: sporting organisations should ‘embrace bad behaviour’

UNSW Researchers: sporting organisations should ‘embrace bad behaviour’
June 26, 2010

Business researchers at the University of NSW have suggested that sporting organisations should embrace bad behavior by players and officials.

Dr James Connor and Jason Mazanov, from the School of Business at UNSW@ADFA (Australian Defence Force Academy), analysed a series of scandals in the National Rugby League (NRL) competition as part of a just published research paper, âThe inevitability of scandal: Lessons for sponsors and administratorsâ.

As Dr Connor explains "in 2009 the NRL experienced one of the worst seasons on record for player, coach, club and official poor behaviour. However, they did not lose any sponsors."

Strategies to mitigate scandal, especially what they call 'panacea' options such as education, only offer short-term reprieve and can end up further damaging a sport when another scandal occurs, the authors argue. Instead, the researchers suggest that more consideration should be given to a surprising strategy of "embracement.".

As Dr Connor continues, "the problem should be re-framed not as 'prevention' of bad behaviour but as management of the likelihood of scandal and control for the consequences."

Connor and Mazanov even go as far as suggesting that "savvy sponsors should take advantage of the possibilities scandals can offer, especially around brand image - where 'tough' or 'rebellious' might be brand attributes they seek - or around the possibility of their product 'fixing' or ameliorating a scandal."

Dr Connor is a former Tom Brock Scholar for research into rugby league (a grant awarded by the Australian Society for Sports History).

The inevitability of scandal: Lessons for sponsors and administrators is published in the International Journal of Sports Marketing and Sponsorship.

For more information go to www.imrpublications.com/journal-landing.aspx?volno=L&no=L


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business