AusLeisure

Following a competitive pitch, Twenty3 Sport + Entertainment has been appointed by UFC® to manage the branding, fan engagement and activation initiatives for the forthcoming UFC®193: ROUSEY vs. HOLM event at Melbourne’s Etihad Stadium on 15th November 2015.

UFC 193’s main event will showcase UFC women’s bantamweight champion Ronda Rousey defending her title for the seventh consecutive time against challenger Holly Holm. In the co-main event, champion Joanna Jedrzejcyk will meet Valerie Letourneau in the UFC women's strawweight title bout.

UFC Vice President of Fan Experience Jessica Roosli explained “twenty3’s knowledge and experience working across both sport and entertainment landscapes in Australia made them a natural choice.

“Among other initiatives, we will be working closely with Twenty3 to ensure we create a dynamic experience for fight fans in Melbourne around the event.

“This includes a technology-oriented Fan Village, offering visitors a fully-immersive UFC experience, opportunities to meet global UFC stars, skills tests, sponsor activations and more.”

The UFC Fan Village is open to the public and will operate on the weekend of the event beginning on Saturday 14th November on the concourse at Etihad Stadium.

Welcoming their link with the leading mixed martial arts (MMA) organisation, Twenty3 Sport + Entertainment Chief Executive John Tripodi stated “we are thrilled to be partnering with UFC in this historic event in Melbourne that is aiming to break UFC’s attendance record. “Having Ronda Rousey on the card is sensational as she has transcended the MMA and sporting landscape to become a mainstream entertainment celebrity that will broaden the appeal of the event.

“It’s the first-ever UFC championship bout to be staged in Australia and there’s great buzz around the event nationally that will be televised to a massive worldwide audience.

“The Twenty3 team is incredibly excited to be working with the fastest growing brand in the world of professional sport, and we look forward to enhancing UFC brand’s connection with Australian fans.”

 UFC adds to Twenty3’s burgeoning event portfolio following the successful management of the opening ceremony and event activations for the 2015 AFC Asian Cup football tournament, and annual sporting events such as the Woolworths Stawell Gift. On the entertainment front, Twenty3 is also managing the marketing for Dainty Group tours such as Hugh Jackman’s Broadway to Oz and An Evening with Oprah.

Twenty3 Sport + Entertainment is a sport, entertainment and lifestyle marketing and activation agency. Headquartered in Melbourne and independently owned, Twenty3 offers a one-stop shop for clients by offering services from insights and strategy through to media buying, publicity and event activation within the sport, entertainment and lifestyle sectors.

For further information go to www.twenty3group.com.au

For more information on UFC® 193: ROUSEY vs. HOLM go to www.ufc.com/event/UFC193 

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