Latest News

Back to Latest News back

 

Tourism thought leaders consider the impact of COVID-19

Tourism thought leaders consider the impact of COVID-19
April 17, 2020

Bangkok-based hospitality-branding agency, QUO Global and its The Future of Travel podcast series is attracting global tourism and hospitality thought leaders as they consider the impact of the Coronavirus pandemic on the travel and tourism industry.

The loss of freedom to travel has had a devastating impact on the industry, but for many consumers the psychological and social impact runs much deeper

This was the key takeaway from Thomas Willms, Chief Executive of Deutsche Hospitality – Germany’s largest hotel group with brands including Steigenberger Hotels & Resorts and Jaz in the City – in the latest episode of QUO’s new podcast series The Future of Travel.

Willms said that for those nations where outbound travel is a relatively new phenomena, today’s sudden and abrupt restrictions are a painful rewinding of the clocks.

He explained that this is equally true of markets like China, a nation that has only in recent years started travelling internationally in larger numbers. Willms is one of a number of industry leaders who has been speaking to QUO Chief Executive David Keen and Chief Branding Officer Catherine Monthienvichienchai.

Keen advises “we’ve been talking to thought leaders from across the industry and everyone is talking about the need to embrace change as we shift from a pre to a post-Coronavirus world. But also about the insatiable curiosity of the global consumer. The overwhelming sentiment is that people will start travelling again as soon as it’s safe to do so.”

CitizenM Chief Operating Officer, Michael Levie agrees “I predict that there will be a time that everything is close to being back to normal. Because we have an eagerness to travel around the world.. .and conquer, so that will come back, I believe.”

But he said we have to understand that this will take time, because no one has ever experienced or witnessed anything quite like this before.

Levie adds “it’s going to take a window of a year, 18 months, two years for us to see what normality looks like again. I think that time for recovery is going to be longer because the structural impact economically is so deep… it will cripple many, and unfortunately will force them to close.”

Nicolas Mayer, Managing Partner of PwC’s Global Centre of Excellence for Tourism, argued that we need to use the time we have to plan, undertake scenario analysis, reflect, innovate and convert our service offerings to shape the new normal to our advantage.

Mayer notes “it is not a fatality for which we can wait until the governments tell us you may travel again and then it kicks-off on auto pilot and you go back to travelling again.

He believes that, for the foreseeable future, those in the mass market segment will struggle the most.

Bill Barnett and Anthony Lark of the Phuket Hotels Association agreed.

Link adds “no-one’s going to want to spend a lot of time in places where there's thousands of people. The smaller and more intimate the destination, the more attractive it will be.”

Safety, hygiene and space will be key priorities in the short-to-medium term, while travellers will also gravitate towards brands where there is a sense of trust and an emotional connection.

Puneet Chhatwal, Managing Director and Chief Executive of IHCL, parent company of brands including Taj, Vivanta and Ginger also comments “short term, I think, over a two-year period, people will be very selective in where they go …and who they choose to stay with. People will be very selective in terms of having an emotional connect or familiarity with a brand.”

Whatever the timescale on recovery is, however, it is clear domestic – and then regional – travel will be the first to come back.

Langham Hospitality Group Chief Executive, Stefan Leser looks to recovery taking place in China and highlights “the first test will be Mainland China towards Hong Kong… I think that would be a very good sign…. And then from there, a gradual increase with individual countries and routes opening up.”

PwC’s Mayer agrees “domestic tourism is our lifeline to start ramping up the engine again… or regional proximity tourism. That is going to be what will save us in the short-term and provide us with the cash infusions we need.”

The latest episodes in QUO’s podcast series The Future of Travel can be found at https://www.quo-global.com/podcasts/

Related Articles

11th April 2020 - Australia’s ski resorts prepare for winter 2020 season amid Coronavirus uncertainty

6th April 2020 - Online conference to address tourism challenges through Coronavirus pandemic

6th April 2020 - Accor launches global fund to help employees through Coronavirus crisis

5th April 2020 - Uluru resort stands down hundreds of workers due to Coronavirus restrictions and downturn

1st April 2020 - Sydney Opera House takes performances online during Coronavirus lockdown

31st March 2020 - Queensland Government extends Coronavirus restrictions to camping and fossicking

26th March 2020 - Gold Coast tourism leader says Coronavirus restrictions ‘death by a thousand cuts’

25th March 2020 - Coronavirus Update: Shoalhaven closes ocean pools, national park closures, Star lays off 8,000 staff - 25th March


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business