Latest News

Back to Latest News back

 

Tourism businesses to benefit from ATEC China program

Tourism businesses to benefit from ATEC China program
June 17, 2012

Australian tourism businesses now have access to the most comprehensive, up-to-date and insightful information on the Chinese market with the announcement of the Strategic Tourism Investment Grant (STIG) funding for a consortium, including ATEC, to deliver a National China Ready program.

The program will be led by two strong commercial partners, learning and development specialist AVANA, and China Ready & Accredited, along with TAFE NSW-Western Sydney Institute.

AVANA has over a decade of experience delivering training to the tourism sector and China Ready & Accredited will provide the all-important link with China while ATEC will lend its strong connection to Australia's inbound tourism businesses.

This Australia National China Ready certification program will link in with the Global China Ready & Accredited Program, ensuring that Australian businesses are at the forefront globally in welcoming Chinese visitors to Australia.

ATEC Managing Director, Felicia Mariani explained "China is our leading opportunity for the future growth of Australia's tourism industry and our businesses need to gear up to take full advantage of what is estimated to be 900,000 Chinese visitors a year by 2020.

"This program will deliver genuine enhancements to the capacity of Australian tourism businesses, giving them the cultural understanding, insights and on-the-ground knowledge they need to be truly 'China ready'.

"ATEC is pleased to be partnering with organisations that have a strong and proven record in delivering accredited and highly regarded training programs that help businesses to better understand their customer needs, particularly in the China market."

Mariani said one aim of the program was to build a workforce of the future through training that will enable the industry's labour force to meet the service and experience expectations of the Chinese visitor.

AVANA Chief Executive Mark Hutchinson explained "as a provider of consumer training and workforce planning, this is the first time I have seen such a worthwhile joint initiative between governments, industry groups such as ATEC, experts such as China Ready & Accredited and the private sector.

"Our strong connections to China commenced in 2008, running several tourism cultural exchange programs with the Australia China Council (ACC) and our current China Ready program that is being delivered to the ecotourism sector.

"With this experience and our history as a tourism operator, we will deliver a relevant and practical training program accessible to the whole Australian market."

Drawing on the strengths of the partner organisations, the National China Ready program will offer tourism businesses cutting edge insights into the trends, demands and needs of the Chinese market. Partner organisation China Ready & Accredited will provide educators with a better understanding of the levels of quality and services expected by Chinese visitors.

China Ready & Accredited Global Executive Chairman Garry Crockett added "unfortunately there are many programs professing to deliver China readiness to tourism businesses here in Australia, but they offer information which is either outdated or simply incorrect.

"The new China is a very different marketplace to the old China and it is critical that tourism businesses are getting up to the minute and well sourced information.

"China Ready & Accredited provides access to a range of experts and industry leaders who are working on the ground in both China and Australia, and can provide that contemporary insight.

"Their knowledge and understanding of the Chinese traveller is second to none – it's their business and they are the best equipped people to open the door on the China market for Australia's tourism businesses."

The consortium has been awarded $600,000 by the Federal Government, which will be matched by the commercial partners, to deliver the program over the next three years. The planned roll out of the program will begin early in the new financial year.

For more information contact ATEC on 02 8262 5500, E: atec@atec.net.auwww.atec.net.au

21st May 2011 - ATEC PRAISES ‘REMARKABLE’ WA TOURISM BUDGET

28th April 2011 - ATEC WELCOMES CHINA TOURISM AGREEMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

Altitude Training Systems

Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…

read more

Fitness / Sport / Technology

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business