AusLeisure

The Torian Pro, Oceania’s premier CrossFit event, has announced The WOD Life as its major sponsor for the 2023 CrossFit NoBull Games Semi Final being held from 26th to 28th May at the Queensland Tennis Centre in Brisbane.

The WOD Life, a leading online training provider with close to one million customers in Australia, is joining forces with the Torian Pro, renowned for delivering outstanding CrossFit events that attract top athletes from around the world to compete for a spot at the CrossFit Games.

The Torian Pro provides over 500 athletes the opportunity to compete in various divisions and is expected to attract over 5000 spectators each day.

The partnership between The WOD Life and the Torian Pro was first established in 2021, with The WOD Life supporting the growth of the event from the CrossFit Torian Gym in Bowen Hills to the Queensland Tennis Centre, where it is now held and streamed live globally, attracting sell-out crowds.

Founded in 2013, The WOD Life has grown from one of the founders’ bedroom to become one of the largest retailers of fitness apparel and accessories in Australia and globally, offering products from large brands such as Nike, Reebok and adidas, as well as its own TWL and The Brave brands.

The WOD Life co-founder, Ben Dineen advised “partnering with world-class events such as the Torian Pro is one of the best ways we can support and grow the fitness community in Australia. We are thrilled to be the major sponsor again in 2023.”

Torian Pro co-founder, Mike Towner added “we are thrilled to have The WOD Life back as the presenting partner of the Torian Pro in 2023. Their support and passion for the sport of CrossFit in Oceania are invaluable in delivering the best event possible for our athletes and fans.”

The Torian Pro, which started as a small competition at the CrossFit Torian Gym in Bowen Hills with no affiliation to the CrossFit Games, now attracts over 1000 athletes competing just to qualify for the event.

The winners of the Men’s and Women’s Individual Events and the Teams events at the Torian Pro win qualification for the 2023 NoBull CrossFit Games in Madison, USA in July. Thousands of spectators from all over the Oceanic region travel to Brisbane each year to attend the event.

Images: Torian Pro competition (top) and the The WOD Life (below). Credit: The WOD Life.

Related Articles

18th April 2023 - BFT partners with HYROX to bring largest fitness race in the world to Australia

18th April 2023 - FIBO 2023 impressively demonstrated the synergies between fitness and health

13th April 2023 - City2Surf secures partnerships with adidas and rebel for next five years

13th April 2023 - Les Mills, adidas and Sport Singapore to stage LES MILLS LIVE fitness festival in Singapore

9th April 2023 - AusFitness Industry and Expo to reveal latest fitness developments to facility managers

28th March 2023 - Under Armour and AusFitness Expo partnership sees activation of inaugural training fixture

15th March 2023 - Technogym launches global Let’s Move For a Better World campaign in Sydney

9th February 2023 - adidas and Les Mills announce new partnership to inspire next generation of training fans

25th January 2023 - Gold’s Gym Toowoomba puts fun back into fitness

17th December 2022 - Gold Coast City Council’s Active and Healthy program partners up to launch inaugural BlazePod event

1st November 2022 - Two years of pandemic cancellations sees liquidation of Arnold Classic Australia

26th June 2020 - Founder Greg Glassman sells CrossFit in aftermath of racism backlash

5th February 2020 - adidas creates sustainable sporting field using 1.8 million plastic bottles

7th December 2019 - CrossFit wins US$4 million in damages in ‘false and fabricated data’ court case

25th October 2019 - Brisbane Lord Mayor’s Business Awards recognise the Fortitude Music Hall, its builder and CrossFit Torian

10th July 2018 - CrossFit returns to NZ Fitness and Health Expo

21st May 2017 - Wollongong arena prepares to host regional CrossFit Games finals

3rd January 2017 - Adidas unveils design for fitness-focused World of Sports campus

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.