Thailand Prime Minister welcomes Trip.com Group input on enhancing tourism promotion strategies

March 10, 2025

Hospitality / Marketing / Tourism /

A meeting between Prime Minister of Thailand, Paetongtarn Shinawatra and Bo Sun, Chief Marketing Officer of Trip. com Group, a leading global online travel platform, underscored Trip. com Group's dedication to enhancing tourism growth and attracting international visitors to Thailand.

During the meeting, Prime Minister Paetongtarn Shinawatra expressed her gratitude to Trip.com Group for its recognition of the importance of establishing operations in Thailand. She emphasised the Thai government's commitment to implementing effective tourism policies and welcomed suggestions that could further enhance the nation's tourism promotion strategies. The Prime Minister expressed confidence that Thailand will emerge as a premier tourism destination this year.

Trip. com Group has a history of successful collaboration with the Thai government, working closely with the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT). The company is poised to support the Thai government's "Amazing Thailand Grand Tourism and Sports Year 2025" initiative, and both parties are optimistic about Thailand's readiness to solidify its status as a major global tourism destination. With robust governmental support, 2025 is anticipated to be a transformative year for Thai tourism.

Bo Sun emphasised the importance of partnerships between the private sector and the government to enhance the tourism experience and strengthen Thailand's tourism economy noting "we are committed in collaborating with the government to promote sustainable tourism and attract a diverse range of travellers to this beautiful and dynamic country that is full of cultural heritage.

"Since 2018, we have worked closely with the Thai government to position Thailand as a premier global travel destination through various campaigns. Leveraging our global reach, advanced technology and marketing expertise in attracting travellers to major events, such as world-class music festivals and concerts, we look forward to exploring new collaborations with the Thai government to enrich the travel experience for global travellers with innovative festivals and initiatives."

Recent data reveals that Thailand has secured the No. 2 spot among the top destinations for global travellers in 2024. This report highlights the remarkable resilience and growth potential of the Southeast Asian market, with Thailand emerging as a key driver of this momentum.

More information on Trip. com Group

Image top. Thailand Prime Minister Paetongtarn Meets Trip. com Group to Strengthen Tourism in Thailand; image below: Prime Minister H.E. Ms. Paetongtarn Shinawatra presides over the official launch of the ‘Amazing Thailand Grand Tourism and Sports Year 2025 campaign’, joined by high-ranking tourism and sports officials.

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